Cost-of-living crisis influencing decisions
THE discounters continue to make significant gains in the UK grocery channel as consumers seek out affordable options.
Lidl was the fastest growing grocery retailer in the UK in the 12 weeks ending 10 September, according to figures from NielsenIQ.
The German brand enjoyed sales growth of 9.5% over the period. Its success comes hot on the heels of Aldi leapfrogging Morrisons to become the UK’s fourth biggest grocer in market share terms.
Asda also appears to be gaining ground as consumers respond to the rising cost of living.
Mike Watkins, UK head of retailer and business insight for NielsenIQ, said: “Asda sales have rebounded strongly in recent weeks helped by weak year ago sales, but the retailer has also been attracting new shoppers.
“This suggests that new range initiatives such as Just Essentials and the rollout of Asda Rewards are giving a stronger price perception and now starting to have an impact on sales.”
Other supermarkets did not perform so well. Morrisons sales were down by 1.7% on the previous year, while Waitrose sales also dropped by 3.8%.
Tesco, Asda, Sainsbury’s and the Co-op all enjoyed modest growth on last year.
