ASIAN spices take centre stage in the latest release from Halewood Artisinal Spirits gin brand Whitley Neill.
Whitley Neill Oriental Spiced Gin is a 43% ABV spirit priced at £26 RRP. The variant has secured listings with Tesco, Morrison’s, Asda and Sainsbury’s.
Halewood said the new gin was inspired by founder Johnny Neill’s trips to India in the late 1990s.
Indian spices used in the gin include coriander, turmeric, ginger, chilli, cumin, saffron and star anise all of which feature on the bottle design.
James Stocker, marketing director for Whitley Neill Gin, said Oriental Spiced should appeal to consumers looking for more savoury spice flavours that allow them to experiment more with mixed drink serves.
Stocker said: “We’re seeing tremendous scope for growth within the dry gin category, and our new Oriental Spiced Gin plays perfectly into this area, with peppery and savoury spice notes – perfect for people with a more savoury palate.”
