A confectionery giant

Mega-deal sees Ferrero holding firm acquire Burton’s

Burtons range

CTH, the Belgian holding company behind Ferrero, has acquired Burton’s Biscuit Company in a deal reportedly running into the hundreds of millions.

CTH has acquired Burton’s from Ontario Teachers’ Pension Plan Board in a move that will see Burton’s 2,000 staff and six manufacturing locations across the UK fall under the Ferrero umbrella.

Burton’s portfolio of brands, including Jamie Dodgers, Wagon Wheels, Viscount and Maryland Cookies now join a confectionery stable that includes Kinder, Nutella and Ferrero Rocher.

As part of the transaction, CTH will take over Burton’s facilities in Edinburgh, Livingston, Isle of Arran, Blackpool, Dorset and Llantarnam.

A spokesperson said of the deal: “Through this acquisition, the Ferrero-related Company expects to enlarge the offer of products in the sweet biscuits market, further to the previous acquisitions of Biscuits Delacre, Kelsen Group and Fox’s.

“Ontario Teachers’ acquired Burton’s in 2013 and has helped grow the business through continued investment across the branded, retailer brand and third-party global brand portfolios, in addition to organic initiatives and bolt-on acquisitions.”

The acquisition follows Burton’s purchase of Paterson Arran in late 2019.