RICH’S has revamped its bakery offer for convenience stores.
In response to what the firm described as changing consumer demand brought about by coronavirus, Rich’s has launched a new range of individually wrapped cookies, with a view to rolling out individually wrapped options across its entire range.
Rich’s marketing director John Want said: “We know there is even more demand amongst consumers for a high quality sweet baked treat and we want to work with our retail partners and out-of-home operators to make it as easy as possible to bring these to shoppers.”
