Seven-figure investment planned for brand
ANYONE looking for evidence of the viability of bricks and mortar vape sales need look no further than specialist outlet VPZ.
The vape retail brand – which was founded in Edinburgh in 2012 – has announced plans to invest £12 million in the business as part of its high street growth plan.
Over the next two years, VPZ will invest in estate expansion, with the goal of opening its 300th store. VPZ currently has over 150 stores.
Doug Mutter, director of manufacturing and compliance at VPZ said: “In the space of only seven years the company has grown from one shop to over 150 across the UK, from Inverness to Penzance.
“The growth is founded from our roots with the help of our incredible staff, who take real pride and a passionate interest in helping smokers quit through vaping.
“To have helped a quarter of a million smokers start their journey to a cigarette free life in just the past two years shows how effective our service can be.
“Whilst most businesses are abandoning the high street, VPZ is investing in local shops and local people.
“We are passionate believers in the need for having bricks and mortar stores to ensure we are providing direct support and advice through the availability of our staff and our customers value having an expert on hand to help them make the best decisions.
“We are continuing to outperform the market and believe in high street growth and investment.
“Our range of products on offer, expert in-store staff and excellent loyalty schemes, have meant that we have been able to grow a loyal customer base across the whole of the UK with incredible success.”