French coop buys Aston Manor Cider

Aston Manor believes the deal will help create a “global force” in cider.

ASTON Manor Cider, the firm behind Frosty Jack’s and Kingstone Press, has been purchased by French farming and food cooperative Agrial.

In a statement, Aston Manor said Agrial is committed to the development and growth of cider in Europe and further afield, adding that the acquisition provides an opportunity to create “a global force in cider”.

Gordon Johncox, chief executive of Aston Manor Cider said: “Aston Manor have been looking at strategic options and for a partner to continue the growth of the company and in doing so to broaden our offering.

“With Agrial we have found this partner, a strong group with a well-developed portfolio of products and a well-developed international platform. The operating philosophy and values of Agrial are closely aligned to our own and the leadership of Aston Manor are delighted with this agreement and the opportunities it brings.”

Marc Roubaud, managing director of the drinks division of Agrial commented: “It was crucial for Agrial to assert our global ambitions in the cider market by gaining a foothold in the World’s largest cider market, close to our heartland and the orchards of our members.

“Aston Manor Cider and Agrial are companies with a similar profile and with shared priorities on both brands and private label and we are excited to combine our strengths to offer all our customers.

James Ellis, chief financial officer at Aston Manor Cider and founding family member commented: “It was extremely important to my family that we found a new owner that mirrors our own values, that will offer strong custodianship of the family business that we have built and nurtured for 35 years.

“This deal, will provide both the company and our staff with continuing opportunities to grow. Agrial is the perfect fit, and we are delighted to build Aston Manor’s future with them.”