THE staggering success of the food-to-go market is no secret to retailers, and popcorn brand Butterkist has become the latest firm to try and tap into this lucrative category.
KP Snacks has launched a new Grab Bag version of its Butterkist Toffee to appeal to consumers looking for popcorn in a single serve format.
Matt Collins, sales director for convenience at KP Snacks, said:
“Butterkist is perfectly positioned to continue driving growth in the category and sales of popcorn through the on the go occasion.”
