Scottish firm positive about prospects
WHETHER a customer is seeking out a healthier snack or an indulgent treat, the dairy category has plenty to offer according to Rowan Glen, and the Scottish firm plans to make the most of this opportunity by ramping up its marketing activity in 2018.
Rowan Glen plans to build upon last year’s ‘Scottish for Great Taste’ campaign by reaching out to consumers through a multimedia and PR strategy that will include advertising, sampling and PR activity as well as a selection of sponsorships.
Danny Cairney, senior commercial manager at Rowan Glen, said: “We are looking to 2018 with optimism, following a successful year in 2017.
“We’re keen to work closer than ever with our retail partners to deliver a great range of products for today’s consumer and will continue to inject innovation into our product development and marketing to drive brand loyalty and ultimately sales.”
