DAIRY-free flavour is the name of the game for Flora, as the brand’s latest NPD looks to capitalise on the growing number of consumers shifting towards plant-based diets.
Available across all trade channels at an RRP of £1.50, the new additions to the Flora range include Walnut, Coconut & Almond and Avocado & Lime.
Clare Preedy, senior marketing manager for Flora at Unilever UK said: “We have seen a surge in people turning to plant based diets within the UK.
“As a trusted brand, with plant goodness at its heart, Flora is perfectly positioned to offer them relevant, great tasting solutions aligned to this trend.”
• Aiming to shake up the world of block butter the latest launches from Bertolli chilled aisle marking the brand’s first foray into the sub-category.
Brand owner Unilever says Bertolli with Butter & Olive Oil (RRP £1.60) and Bertolli Sensations with Lemon & Chilli (RRP £1.80) have been designed to provide consumers with convenient and flavourful cooking solutions.
