DAIRY Crest has launched the Cathedral City Snack Bar into c-stores.
The 30g cheese snack is aimed at on-the-go shoppers looking for an alternative to traditional snacks like crisps, chocolate and cereal bars.
It is available in Mature and Mature Lighter variants in cases of 12 individually bar-coded bars.
Head of cheese marketing Will Hemmings said: “Our research suggests that significant numbe
of adults are already snacking on cheese in the home but feel that there are no products suited to their needs for on-the-go snacking.”
Dairy Crest refers to Kantar and IRI research and values cheese snacking product sales at £41m with volume growing by 8% year on year.
Hemmings said: “Kids products hold the lion’s share but adult snacking products are gaining traction.”
