CADBURY has brought one of its best-selling singles brands to the chocolate bags category this summer, with the launch of Cadbury Dinky Deckers.
Available now, Dinky Deckers features bitesize portions of the singles brand Cadbury Double Decker, which brand owner Mondelēz says is perfect for the ‘little and often’ consumer trend.
The new innovation aims to attract more incremental customers to the category and will be supported by an ATL campaign, including in-store, and experiential activity.
Melissa Stuart, brand manager for Cadbury Bitesize, said: “We have seen an opportunity to bring growth to the chocolate bags category by launching another of our established brands, which consumers know and love, into a more permissible, shareable format. Dinky Deckers also targets new eat state within the chocolate bags segment.
“We’ve seen great success within the Cadbury bitesize range, including new addition Mixed Buttons which has already delivered £1.3m in RSV since its launch in February this year, as well as Boost Bites, Bitsa Wispa and Cadbury Twirl bites in previous years. We hope this latest launch will allow retailers to further capitalise on chocolate bag sales.”
Cadbury Dinky Deckers is available in 120g bags priced at £1.99 (RRP).