SWEDISH cider brand Kopparberg has put its name on a fruit lager for the first time.
Already with two craft beers in its portfolio, it has now launched the 5% abv Kopparberg Fruit Lager.
Senior marketing manager Jodie Alliss said the lager is designed to extend the range of drinks available to consumers who already like the brand’s fruit ciders.
It is available to the off-trade in packs of four 330ml bottles.
