Van promo drives business

Wholesaler JW Filshill and retailer Liaquat Ali from KeyStore in Milngavie took the prize in Miller Brands UK’s Miller Genuine Draft Win a Van programme.

Miller Brands (UK) Ltd - Win A Van competition winner presentation. Picture shows: Mr Liaqat Ali winner of the mini-van with being presented with the keys to his new van by Tom Slaven, National Account Manager, Miller Brands (UK) Limited and Gordon Fotheringham of Filshill Cash and Carry, Hillington in Glasgow. Pictures by John Young / www.YoungMedia.co.uk All images © Young Media 2015. All other rights are reserved. Use in any other context is expressly prohibited without prior permission.
Mr Liaqat Ali, winner of the mini-van being presented with the keys by Tom Slaven, National Account Manager, Miller Brands (UK) Limited and Gordon Fotheringham of Filshill Cash and Carry, Hillington in Glasgow.
Picture by John Young

In the promotion, offered by Miller Brands UK, the Scottish wholesaler with the best sales uplift of Miller Genuine Draft (both four and 12-packs) was JW Filshill in Glasgow and the firm was given  a Citroen Berlingo 1.6HDi van to present to its retailers. JW Filshill ran a prize draw where each retailer received a draw ticket for every 25 cases of Miller Genuine Draft purchased.

RELATED ARTICLESMORE FROM AUTHOR