FAMILY firm Mackie’s says it has created a niche market of affordable luxury through a combination of quality and pricing.
Marketing director Karin Hayhow said: “This is because our family-sized, one-litre tubs have a lower RRP than many of the 500ml super-premium brands.
“Mackie’s are trusted as good value – it is a real dairy ice cream at an affordable price.”
Hayhow said Mackie’s offer price-marked packs for the convenience sector designed to communicate the firm’s good-value message.
Mackie’s, which was placed at number 12 in our top 50 Scottish take-home brands in December, says it is set to expand with a new factory opening at its Aberdeenshire farm this summer.
Recently it has introduced new flavours to its indulgent ice cream range and there are also Mackie’s crisps and chocolate.
The brand is taking to TV again this summer to advertise its ice cream and introduce its chocolate.
Hayhow said: “The TV campaign will be supported by sampling, social media and on-pack activity which includes the chance to win a life time of Mackie’s ice cream.”