A new campaign from Weetabix aims to get kids excited about nutritious breakfasts.
With a marketing spend of over £5.5m, the ‘Weetabuddies’ campaign runs across TV, and also features in on-pack messages, in-store activity and social media and online activity.
The team behind the brand is also working with family-issue web-based commentators – often called Mummy bloggers – in an bid to get more families to choose Weetabix.
Distinctive ‘Weetabuddy’ characters have been created using Weetabix biscuits and fruit – and children are being encouraged to make their own.
The kids can share their creations online through the Weetabuddies website where they’ll be displayed and entered into a competition to win one of the Weetabuddy creator kits.
Senior brand manager Claire Canty said: “By helping families to get creative and encouraging them to make their own Weetabuddies, we hope that kids will be reminded that a bowl of Weetabix is a lot of fun, while mum can be reassured that they are still getting a delicious and nutritious breakfast.”