PREMIER Foods is beefing up its Halloween cakes range this year by adding Mr Kipling Choc & Slime Slices.
The new seasonal line, released at the start of September, comes in a twin-wrapped pack. Each slice features a lime-flavoured sponge, chocolate-topped icing and green drizzle.
The six-slice pack has an RRP of £1.
This year also sees the firm launch Cadbury Shock Orange Mini Rolls specially for Halloween. The individually wrapped cakes feature chocolate sponge and orange crème covered in milk chocolate. The five-cake packs, with an RRP of £1, will be released in mid-September.
Established lines returning to the Premier Foods range for Halloween 2014 include Mr Kipling Fiendish Fancies, which is said to have been the top-selling Halloween ambient packaged cake line for the last two years.
Mr Kipling Toffee Terror Whirls will also make a return, following its launch last year.
Cadbury Blackcurrant Bite Mini Rolls and Cadbury Cinder Toffee Cake Bars will also be back.
The returning products will be available from mid-September, each with an RRP of £1.
• Confectionery giant Mars is providing retailers with ‘Have a Funsize Halloween’ dump bins and free-standing display units, for the Halloween selling season.
The firm says that in 2013 it saw its Funsize range’s value share increase by 6.4% during the Halloween period.
This year, Mars Chocolate UK has two new Halloween treats – M&Ms in Green and Orange colour mixes.
