X FACTOR is over and Strictly has hung up its dancing shoes, but consumers having a night in won’t be at a loss when Britain’s Got Talent kicks off later this year.
And Mars Chocolate UK brand Maltesers aims to be part of those nights in after being announced as the exclusive confectionery partner for the series.
As part of the association, Maltesers says it will launch a limited-edition, flash-marked pack offering consumers the chance to win VIP tickets to the live shows. There will also be special point-of-sale material for retailers.
