Fanta gets a bold bottle revamp with celeb support
SOFT drinks giant Coca-Cola Europacific Partners (CCEP) has unveiled the new look and taste for Fanta Orange ahead of the incoming summer months.
Complete with striking new packaging for the brand and a clearer differentiation between the full-sugar and zero sugar variants, CCEP reckons the brand revamp will help to improve stand out on shelf for Fanta during the key summer period.
The new look 500ml rPET bottles for Fanta will communicate clearly to consumers about the sustainable nature of the packs as with clear colour changes between the full-sugar and zero-sugar variants, with a blue cap for the original taste and a white cap for zero-sugar. The logo’s colours are also inverted between the two variants.
Helping with the rollout for the brand, CCEP has teamed up with Made in Chelsea star and entrepreneur Jamie Laing naming him as its ‘chief flavour officer’ to help surprise shoppers with the newly rolled out bottles of Fanta, helping to communicate the rebrand in the process.
Further to this, the Coke App will also shout out about a new playful Fanta ‘Ride n Sip’ game where consumers can unlock a free Fanta Orange Zero coupon as CCEP aims to capture the attention of its key young adult audience.
Rob Yeomans, VP for commercial development at CCEP GB, said: “As zero sugar flavoured carbonates grow in popularity, we’re identified an exciting opportunity to drive more sales of Fanta Orange Zero by making it taste even better and closer to the original.
“And the best way for us to showcase the great new taste is by getting consumers to try it for themselves, which is why we’ll be investing heavily in sampling activity throughout the summer.
“We have more exciting plans in store for Fanta throughout the rest of the year to help our customers unlock the flavoured carbonates growth potential, so stay stocked up.”
