Tag: United Biscuits

Seize the chance with dedication

DEDICATED lunchbox bays filled with best-selling brands and handy packs can help grow sales. That’s the advice from Mondelez International. It says that over the...
McVitie’s Hobnobs

Free alternatives

UNITED Biscuits has launched two gluten-free versions of its McVitie’s Hobnobs. Gluten-Free Original Hobnobs have an RRP of £1.69 and Gluten-Free Milk Chocolate Hobnobs have...

Choice in the baking

HEALTHIER snacking is a priority for shoppers in 2016, says United Biscuits, and as a result it expects baked products to command an increasingly...

Biscuits could double sales

GIANT biscuits manufacturer United Biscuits reckons the value of biscuit sales in the UK could double in just a few years if manufacturers and...

A choice for any occasion

BISCUITS are bought more frequently and feature in more shopping baskets than any other snack food category according to United Biscuits – partly because,...

NPD sticks with new flavours

Innovation and brand extension are vital, it’s frequently argued, for manufacturers and retailers who want to increase sales of cakes and biscuits. United Biscuits added...

Extended treats marked personal

BISCUIT fans have the chance to get their names on their favourites this Christmas thanks to United Biscuits. Boxes of McVitie’s Victoria, Family Circle and...

Room for growth

Putting its value at £2.2bn, Mondelez International says the crisps and snacks category is one of the most significant in UK retail. But it still...

Biscuits for a busy life

UNITED Biscuits has relaunched its McVitie’s Breakfast range and added two new varieties. The new biscuit varieties, Oaty Breaks and Fruit & Oat Bakes,...

Jacobs plans £6m snack attack

INVESTMENT in production equipment, advertising, and promotion costing £6m will back the biggest launch this year from United Biscuits. Jacob’s Cracker Crisps are available in...
McVities, Delichoc

Euro flavour comes to UK

UNITED Biscuits is bringing a taste of Europe to its UK biscuit range. McVitie’s DeliChoc is a thickly-coated Belgian chocolate biscuit with a crunch. The firm...

Jacob’s alternative – it’s a cracker

CONSUMERS who are weary of sandwiches are the target for United Biscuits’ latest innovation: Jacob’s Crispbreads, launched earlier this year. Hena Chanda- rana, trade communications...
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Fruity new look for Go Ahead

UNITED Biscuits’ healthier biscuit brand, Go Ahead!, has been given a makeover. The logo has been streamlined and the packaging imagery revamped to emphasise...
United Biscuits

Biscuit help from UB

UNITED Biscuits (UB) is out to boost sales in the convenience channel with a new field sales team and trade-only website. The website, www.betterbiscuits.com, is...
DIGESTIVE biscuits are the traditional base for a cheesecake.

Cheesecake takes the biscuit

DIGESTIVE biscuits are the traditional base for a cheesecake. Now McVitie’s has taken that association a step further, with its new creation, Cheesecake Creams. They consist...
The new food labelling system, currently being introduced on a voluntary basis, merges traffic-light style at-a-glance nutritional info with data currently handled by guideline daily amount tables.

Will labels light the healthy way?

A new food nutrition information system is ready to go live. But not every brand thinks it takes the biscuit. AFTER years of discussion and...