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Tag: summer drinks

Panda

Panda wants mums to think again

CHILDREN’S soft drink Panda has being relaunched ahead of summer by brand owner Nichols. The new look’s designed to get what the brand owner calls...
Old Mout

­­Cider from the ends of the earth

BEER and cider producer Heineken is urging cider drinkers to ‘Get the Kiwi taste for adventure’ in a £3 million launch campaign for Old...
Tennent Caledonian Breweries marketing director, Paul Condron, above, said the Glasgow-based brewer aims to bring some fun to the market for ‘moderation beers’.

Putting the fun into moderation

IN some ways, mixing beer with a non-alcoholic fruit flavoured liquid, and in the process reducing its alcoholic strength, isn’t new, people have been...

Spirits need to chill out to sell more

SPIRITS can benefit from a summer uplift, with customers picking up fractional-sized bottles and cocktail ingredients on their way to parties and barbecues. And...

New look for ale

MCEWAN’S Export has a new can design, part of the brewer’s plan to remodel the heritage brand for the 21st century. The new McEwan’s Export...
Merrydown

Cider rolls out fox label

MERRYDOWN is rolling out the new foxy packaging used on its two newest launches to the rest of the range. Following what it says is...

Spirits get the party started

CHILLED pre-mixes and fractional bottles are what’s required to get spirit drinkers into the summer party mood, according to Diageo. The drinks giant reckons that...
Magners

Magners’ plays summer nights

IRISH cider brand Magners is to sponsor a summer music festival at Glasgow’s newly refurbished Kelvingrove bandstand. The Magners Summer Nights festival will be...
Highland Spring urges retailers to avoid a water shortage when the sun shines. Perfectly Clear has added Blackcurrant to its flavour range.

Make sure there’s water everywhere

WATER is one of the winners whenever the sun comes out. According to Scott Dickson, senior brand manager at Highland Spring Group: “Summer is...

Stock up for the heatwave

C-STORES should increase soft drinks stocks across the board to cater for increased consumption during hot weather. That’s the advice from Refresco Gerber, the...
Lipton Ice Tea

Lipton Ice Tea aims to bag young consumers

A raft of promotional activity aims to encourage consumers – especially those aged 18-24 – to try Lipton Ice Tea for the first time...

How hot days generate sales

For each degree the temperature rises, demand for soft drinks can go up by as much as 5% AS the mercury rises, the chillers empty....
Rekorderlig

Rekorderlig adds guava

SWEDISH cider brand, Rekorderlig, has a new limited-edition flavor, Apple and Guava, for summer drinking over ice. The brand’s seasonal marketing campaign includes the...
Parrot Bay is said to have seen significant growth.

The big freezy

DRINKS giant Diageo is moving to dominate the “freeze and squeeze” cocktail market with its second launch of freezable products. Smirnoff’s sorbets and its...