Tag: summer drinks
Panda wants mums to think again
CHILDREN’S soft drink Panda has being relaunched ahead of summer by brand owner Nichols.
The new look’s designed to get what the brand owner calls...
Cider from the ends of the earth
BEER and cider producer Heineken is urging cider drinkers to ‘Get the Kiwi taste for adventure’ in a £3 million launch campaign for Old...
Putting the fun into moderation
IN some ways, mixing beer with a non-alcoholic fruit flavoured liquid, and in the process reducing its alcoholic strength, isn’t new, people have been...
Spirits need to chill out to sell more
SPIRITS can benefit from a summer uplift, with customers picking up fractional-sized bottles and cocktail ingredients on their way to parties and barbecues. And...
New look for ale
MCEWAN’S Export has a new can design, part of the brewer’s plan to remodel the heritage brand for the 21st century.
The new McEwan’s Export...
Cider rolls out fox label
MERRYDOWN is rolling out the new foxy packaging used on its two newest launches to the rest of the range.
Following what it says is...
Spirits get the party started
CHILLED pre-mixes and fractional bottles are what’s required to get spirit drinkers into the summer party mood, according to Diageo.
The drinks giant reckons that...
Magners’ plays summer nights
IRISH cider brand Magners is to sponsor a summer music festival at Glasgow’s newly refurbished Kelvingrove bandstand. The Magners Summer Nights festival will be...
Make sure there’s water everywhere
WATER is one of the winners whenever the sun comes out. According to Scott Dickson, senior brand manager at Highland Spring Group: “Summer is...
Stock up for the heatwave
C-STORES should increase soft drinks stocks across the board to cater for increased consumption during hot weather. That’s the advice from Refresco Gerber, the...
Lipton Ice Tea aims to bag young consumers
A raft of promotional activity aims to encourage consumers – especially those aged 18-24 – to try Lipton Ice Tea for the first time...
How hot days generate sales
For each degree the temperature rises, demand for soft drinks can go up by as much as 5%
AS the mercury rises, the chillers empty....
Rekorderlig adds guava
SWEDISH cider brand, Rekorderlig, has a new limited-edition flavor, Apple and Guava, for summer drinking over ice. The brand’s seasonal marketing campaign includes the...
The big freezy
DRINKS giant Diageo is moving to dominate the “freeze and squeeze” cocktail market with its second launch of freezable products. Smirnoff’s sorbets and its...
