Tag: Smirnoff

Opening time

FOLLOWING the Vote for the House Party slogan on its advertising on the run up to and during the general election, Smirnoff is continuing...
Smirnoff, off-trade, vodka

Scotland’s top 50 off-trade brands by sales value

The Leaders: off-trade – Scotland’s most valuable brands Drinks remain vitally important to sales revenue in stores of all types and sizes across Scotland. But...
Vodka

Looking after the white stuff

PREMIUM gins may be popping up all over the place and the poshest malt whiskies may be commanding previously unthinkable prices, but mainstream spirits...
Parrot Bay is said to have seen significant growth.

The big freezy

DRINKS giant Diageo is moving to dominate the “freeze and squeeze” cocktail market with its second launch of freezable products. Smirnoff’s sorbets and its...

When Johnnie comes marching home

LAST Christmas was a good one for spirits, with 92m individual bottles sold in the 12-week run-up as measured by Nielsen. That was a...

Another year, price-marked

DRINKS giant Diageo has underlined its faith in the PMP by holding the price of its top-selling price-marked pack – Smirnoff 70cl – at...
The golden shot

The golden shot – Diageo push new Smirnoff variant

PREMIUM vodka, flavoured with cinnamon and shot through with real gold leaf, is the latest innovation from Smirnoff, the UK’s top selling vodka brand. Launched...
Smirnoff has added to its flavoured range with the launch of coffee-flavoured Espresso Smirnoff. Absolut vodka has launched a PMP on its 50cl size. Valt, the single malt vodka, is to appear in Sainsbury’s stores in Scotland.

Express service – Vodka update

HOW do you give Britain’s biggest-selling vodka a boost? Earlier this year drinks giant Diageo ensured its massive brand Smirnoff stayed full of beans...
HMRC officials worked for 48 hours to remove duty-fraud alcohol from three storage untis in the English Midlands.

Scots brands in duty swoop

Glens and Smirnoff seized and counterfeit High Commissioner labels found as English scheme is busted THOUSANDS of litres of Scottish-produced vodka, sold to be distributed...

Serving the big night bar – essential drinks

Big nights in have provided opportunities for c-stores in many product categories. It means the beers, wines and spirits section is going through...

Drinks making their mark

CHEERING news for retailers: HIM research shows 90% of consumers would consider buying price-marked spirits. With that in mind, last year Diageo introduced PMPs...