Tag: Smirnoff
Opening time
FOLLOWING the Vote for the House Party slogan on its advertising on the run up to and during the general election, Smirnoff is continuing...
Scotland’s top 50 off-trade brands by sales value
The Leaders: off-trade – Scotland’s most valuable brands
Drinks remain vitally important to sales revenue in stores of all types and sizes across Scotland. But...
Looking after the white stuff
PREMIUM gins may be popping up all over the place and the poshest malt whiskies may be commanding previously unthinkable prices, but mainstream spirits...
The big freezy
DRINKS giant Diageo is moving to dominate the “freeze and squeeze” cocktail market with its second launch of freezable products. Smirnoff’s sorbets and its...
When Johnnie comes marching home
LAST Christmas was a good one for spirits, with 92m individual bottles sold in the 12-week run-up as measured by Nielsen. That was a...
Another year, price-marked
DRINKS giant Diageo has underlined its faith in the PMP by holding the price of its top-selling price-marked pack – Smirnoff 70cl – at...
The golden shot – Diageo push new Smirnoff variant
PREMIUM vodka, flavoured with cinnamon and shot through with real gold leaf, is the latest innovation from Smirnoff, the UK’s top selling vodka brand.
Launched...
Express service – Vodka update
HOW do you give Britain’s biggest-selling vodka a boost? Earlier this year drinks giant Diageo ensured its massive brand Smirnoff stayed full of beans...
Scots brands in duty swoop
Glens and Smirnoff seized and counterfeit High Commissioner labels found as English scheme is busted
THOUSANDS of litres of Scottish-produced vodka, sold to be distributed...
Serving the big night bar – essential drinks
Big nights in have provided opportunities for c-stores in many product categories. It means the beers, wines and spirits section is going through...
Drinks making their mark
CHEERING news for retailers: HIM research shows 90% of consumers would consider buying price-marked spirits. With that in mind, last year Diageo introduced PMPs...