Tag: Smint

Perfetti Van Melle is building up the sweet options

Perfetti Van Melle aims to help convenience retailers grab consumers attention in store to help drive impulse sales for confectionery.
packets of mentos mini sweets

More minis to go for Mentos and Smint

Confectionary giant Perfetti Van Melle has introduced new formats for two of its most popular brands Mentos and Smint

Fresh new campaign

Smint has been back on the small screen with a new advertising campaign

Better for you, better for sales

Perfetti Van Melle says it is crucial to offer a range of reduced sugar options .

Choice is the key to success

PVM expects to see sugar free shine in the year ahead

Two hours of fresh breath

TWO hours of fresh breath guaranteed is the claim that accompanies the latest release from Smint. Smint Clean Breath is said to contain ingredients that...

The sweet impulse

Confectionery is one of the most important PMP categories for retailers,  says Perfetti Van Melle, with 68% of stores already stocking PMP sweets. Trade marketing...

New flavour for the cause

Sugar-free mint brand Smint has introduced a £1 price-marked pack to its range. Product manager Shankar Iyer said: “PMPs give shoppers a renewed sense of...

Smint goes pink for Breast Cancer Care

A new flavour has been unveiled for sugar-free mint brand Smint as part of its on-going partnership with Breast Cancer Care. Smint Strawberry Mix...

Cover position by design

WINNING entries from the brand’s 2014 consumer competition feature on the latest packs from Smint. Trade marketing manager Mark Roberts said: “We’re really excited to...