Tag: Parrot Bay
Fruity fun for females
A new campaign aimed at young women is promoting spirit drink brand Parrot Bay.
According to brand owner Diageo GB, the campaign, which leads with...
Scotland’s most valuable off-trade RTDs+ brands
Sooped up
AT Scottish Grocer we often speak of certain drinks as young adult brands. They’re not exclusively for young adults, of course, but often...
The big freezy
DRINKS giant Diageo is moving to dominate the “freeze and squeeze” cocktail market with its second launch of freezable products. Smirnoff’s sorbets and its...