Tag: Nestlé

Novelty products and familiar brands – some shrunk to miniature size – are key to R&R’s strategy

Disney joins novelty push

ICE cream specialist R&R is freezing Disney’s best known characters with a licensed range of Mickey and Minnie Mouse ice cream lollies. This cartoon range...

Kit Kat recalls Chunky Specials

CONFECTIONERY firm Nestlé has launched a voluntary recall of special versions of one of its biggest brands, Kit Kat. Four Kit Kat Chunky special...

Gold standard – Nescafé, extends its Gold Blend range

NESCAFÉ is marketing Gold Crema, an extension to its Gold Blend range, with a £2.8m campaign: a 30-second TV ad plus roadside and railway...