Monster Energy is looking to tap into “energy drinkers’ thirst for gaming” with its new Apex Legends on-pack promotion.
FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.
Take-home packs and big cans both performing well as country continues to adapt to Covid-19
Shoppers looking for an energy hit with a difference can now pick up a can of Monster Espresso
CONSUMERS are demanding a wide range of choice across the soft drinks category including in sports, energy and functional drinks says Coca-Cola European Partners. And...
Energy drinks, like other soft drinks, have seen launches of low-calorie variants, bringing great opportunities for retailers, said Coca Cola Enterprises wholesale director Simon Harrison....