American Monster

Monster energy cans

TWO new Monster variants are bound for UK shores, following success in the USA.

Monster Reserve White Pineapple and Monster Reserve Watermelon have both enjoyed success in America according to brand owner CCEP, delivering sales worth $15 million in the past six months.

Monster Reserve White Pineapple is available now, with the Watermelon variant scheduled to launch in the UK early next year.

Martin Attock, vice-president of commercial development at CCEP GB, said that innovation has been key to the brand’s growth.

• CCEP has further extended its Monster Energy offer by adding a price-marked Monster Ultra Black SKU to the range.