Shoppers looking for an energy hit with a difference can now pick up a can of Monster Espresso.
The latest bit of NPD under the Monster brand, the new cold coffee is available in two flavours: Espresso & Milk and Vanilla Espresso.
Both flavours are available in a ‘touch ink’ black 250ml can and brand owner Coca-Cola European Partners (CCEP) has a range of POS materials available to support the launch.
CCEP vice president for commercial development Imon Harrison said: “Espresso Monster is a real step-change for the brand but has already proven extremely popular following a retail trial at the end of 2018.”
