Tag: Heineken
Will small be beautiful?
BEER and cider giant Heineken has given some of its brands new looks ahead of the summer.
Desperados spirit beers and Old Mout cider are...
Top-up takes a lead
IN the lead up and throughout the Christmas period, shoppers often look for items to create a special at-home occasion and are more likely...
Bringing fun to the fans
AS a worldwide partner for the competition, Heineken plans to bring the Rugby World Cup closer to fans and is offering consumers the chance...
Ready and thrilling
New flavours, formats and designs aim to keep RTDs, cocktails and spirit beers on trend
FOR the young adult consumer, innovation is key – be...
Competition offers champion shot
HEINEKEN is inviting consumers to use social media to gain the chance to win football prizes in its latest Champions League tie in.
Category and...
New routes to the stars
BEER and cider supplier Heineken has updated its Star Retailer merchandising and incentive scheme, after receiving retailer comments from HIM research.
For the first time...
Brands that increased sales by more than 10%
Major movers: Off-trade – Scotland’s most valuable brands
It’s not uncommon for newly launched products to achieve significant sales or for high percentage growth to...
Scotland’s most valuable off-trade beer brands
Beer holds up
DOES beer form the bedrock of Scottish off-trade sales? It did at one time but those days have gone. Last year wasn’t...
On a roll
HEINEKEN, the giant drinks company behind brands like Foster’s, Kronenbourg 1664, Desperados, Bulmer, Strongbow and Old Mout, sees itself as the number-one supplier of...
Cider from the ends of the earth
BEER and cider producer Heineken is urging cider drinkers to ‘Get the Kiwi taste for adventure’ in a £3 million launch campaign for Old...
Drinking over lemons – Alcoholic beverages
BEER has come under considerable pressure from other long drinks in recent years, including cider and new styles of flavoured alcoholic beverages, premixes and...
Kingfisher nests with Heineken
STARTING this autumn, Heineken will take over the brewing of Kingfisher beer in the UK. The German giant will also handle the Indian brand’s...
Tartan returns
SCOTTISH-style ale Tartan Special, last seen in the off-trade in the 1990s, is back. Brand owner Wells & Young’s, which bought Tartan from Heineken...
