Tag: Heineken

Will small be beautiful?

BEER and cider giant Heineken has given some of its brands new looks ahead of the summer. Desperados spirit beers and Old Mout cider are...

Top-up takes a lead

IN the lead up and throughout the Christmas period, shoppers often look for items to create a special at-home occasion and are more likely...
Heineken

Bringing fun to the fans

AS a worldwide partner for the competition, Heineken plans to bring the Rugby World Cup closer to fans and is offering consumers the chance...

Ready and thrilling

New flavours, formats and designs aim to keep RTDs, cocktails and spirit beers on trend FOR the young adult consumer, innovation is key – be...

Competition offers champion shot

HEINEKEN is inviting consumers to use social media to gain the chance to win football prizes in its latest Champions League tie in. Category and...

New routes to the stars

BEER and cider supplier Heineken has updated its Star Retailer merchandising and incentive scheme, after  receiving retailer comments  from HIM research. For the first time...
Heineken

Brands that increased sales by more than 10%

Major movers: Off-trade – Scotland’s most valuable brands It’s not uncommon for newly launched products to achieve significant sales or for high percentage growth to...
Innis & Gunn

Scotland’s most valuable off-trade beer brands

Beer holds up DOES beer form the bedrock of Scottish off-trade sales? It did at one time but those days have gone. Last year wasn’t...
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On a roll

HEINEKEN, the giant drinks company behind brands like Foster’s, Kronenbourg 1664, Desperados, Bulmer, Strongbow and Old Mout, sees itself as the number-one supplier of...
Old Mout

­­Cider from the ends of the earth

BEER and cider producer Heineken is urging cider drinkers to ‘Get the Kiwi taste for adventure’ in a £3 million launch campaign for Old...
Flavour looks like being flavour of the months ahead as two of Britain’s biggest beer firms offer drinkers some new tastes over summer. Molson Coors says its Carling Zest with a hint of natural citrus was such a success last summer that it has since been added to the portfolio permanently. This year it has a ginger-flavoured version of the beer as a special limited edition. Heineken’s new Radler combines Foster’s Lager with cloudy lemon.

Drinking over lemons – Alcoholic beverages

BEER has come under considerable pressure from other long drinks in recent years, including cider and new styles of flavoured alcoholic beverages, premixes and...

Kingfisher nests with Heineken

STARTING this autumn, Heineken will take over the brewing of Kingfisher beer in the UK. The German giant will also handle the Indian brand’s...

Tartan returns

SCOTTISH-style ale Tartan Special, last seen in the off-trade in the 1990s, is back. Brand owner Wells & Young’s, which bought Tartan from Heineken...