Tag: breakfast
Biscuits turn on to snack use
THE biscuit category, says Mondelez International, is worth £171.1m and is the third-most impulsive category in impulse channels.
The company suggests time-poor consumers are seeking...
Brands battle a cereal slowdown
Cereal is the UK’s most popular breakfast food, but after a slump in sales, the fight is on to build a healthy image for the...
Top of the morning
MONDELEZ International has expanded its breakfast biscuit range with new Belvita Tops.
The new biscuits are made with wholegrain cereals, finished with a chocolate or...
Weetabix puts a buddy in every box
A new campaign from Weetabix aims to get kids excited about nutritious breakfasts.
With a marketing spend of over £5.5m, the ‘Weetabuddies’ campaign runs across...
Hot to pot
WITH cold winters and healthy-eating trends driving people to seek out hot, nutritious foods that keep them fuller for longer, perhaps it shouldn’t be...
Oats range offers freedom
CEREALS firm Mornflake has unveiled a new gluten-free oats range.
Licensed by Coeliac UK and produced through a dedicated, 100% British, wheat-free supply chain, the...
Breakfast pots target ‘nomad’ shoppers
THE last few years have seen the rise of on-the-go breakfast products as time-pressed consumers appear to have been seeking early-morning foods to eat ...
Quest for the perfect yolk
NOBLE Foods, owner of the The Happy Egg Co, hopes to have cracked the secret to the perfect yolk after shelling out for a...
Tetley tea goes medieval
TETLEY has launched a £13m marketing programme designed to boost sales throughout the coming year for a hot beverage range it says plays a ...
Morning eaters taking it easy
BREAKFASTS are changing, as the recessionary habit of eating a hearty meal at home before leaving for work loses its grip as the economy...
Toast of the morning
TOAST features in over half of all of the nation’s breakfasts, according to Kantar Worldpanel research. But, according to Allied Bakeries, families also like...
The biscuits that shook up breakfast
SINCE their introduction in 2010, breakfast biscuits have been a game changer. Created by Mondelez International to appeal to the one in three people...
Fruity way to start the day
BREAKFAST consumers make a conscious effort to include one of their five a day, according to Refresco Gerber.
The fruit juice giant, which owns...
Some like it hot
COOKED breakfasts are said to remain a popular weekend choice. According to Kerry Foods, brand owner of Wall’s, quoting Kantar Worldpanel, they account...
Perky option for breakfast on the move
PERKIER, the free-from brand created by coeliac Ann Perkins, has added breakfast-on-the go options and snacking treats to its product roster.
Perkins estimates that some...
Rise and shine coffee campaign
IT’S the one of the toughest decisions to be made at the breakfast table, whether to have tea or coffee to kick start the...
