Tag: Belvita

Nature Valley makes an appearance on screens everywhere in its new campaign.

Nature Valley rolls on to screens

General Mills cereal bar brand Nature Valley has appeared on screens across the country as part of its latest marketing campaign.

Renewable Future

Mondelez International is now using renewable energy at all six of its UK production sites.
Belvita

Winning with biscuits

Breakfast biscuit brand Belvita has been offering shoppers the chance to pick up a cash prize as part of its latest consumer competition.
belVita-Blueberry-Soft-Bakes

Breakfast on the go

MONDELEZ has extended its Belvita range with the launch of a new single-serve blueberry variant
Belvita Biscuits Box

Breakfast is going places

BREAKFAST is being reported as the latest success story within food to go with Mondelez reporting that out-of-home breakfasts are currently enjoying double-digit growth.

Win-win with PMP

The benefits of PMPs to consumers is obvious, but some retailers have questioned if the same advantages apply to them

Breakfast on the go grows

Many consumers are opting to take their breakfast on the go, which can be good news for retailers according to Mondelez International.

Familiarity sells

SHOPPERS are more likely to buy products from brands they recognise and new products from well-known brands are popular. That is the view of...

Healthy and handy

THE healthier biscuits category is currently worth over £485m in the UK and is continuing to perform well, according to Mondelez International. And it says...

Nibbling at health on the go

BREAKFAST on the go is a regular part of many people’s routine, says Mondelez International. And the giant food and confectionery firm says its...

Busy lives to boost snacks

SNACKING is growing, because consumers’ increasingly hectic and busy lives are increasing demand for snacks and especially for products that can be eaten on...

Moving softly into c-stores

BELVITA Breakfast’s latest product, Soft Bakes Choc Chip is launching in the convenience channel this month in single portion PMPs and non-PMPs. Available in...
Belvita

Thinking outside the lunchbox

AT-work and at-school food consumption is not longer all about lunch says Susan Nash, trade communications manager at Mondelez International. She said: “One in three...
Belvita, breakfast, biscuits,

Biscuits turn on to snack use

THE biscuit category, says Mondelez International, is worth £171.1m and is the third-most impulsive category in impulse channels. The company suggests time-poor consumers are seeking...
Lisa Snowdon

Beat the breakfast blues with biscuits

BREAKFAST biscuit brand Belvita was back on the box last month with a new TV ad featuring radio presenter Lisa Snowdon. The campaign celebrates the...
Paterson’s is sponsoring STV’s Loose Women. Advert indents feature a busy mum relaxing with tea and shortbread.

Lunchtime – the biscuit big break?

RETAILERS should consider encouraging shoppers to choose a cake-style treat as part of their lunch, according to Laura Smith, brand communications manager at Cuisine...