Tag: Barr

Pack shots of Rubicon Raw energy drinks range.

Bowl over with fruit energy drinks

AG Barr reckons its fruit flavoured range of energy drinks helps to introduce shoppers to the soft drinks category through its Rubicon Raw and PWR BRU brands.
Promotional image for new KA Karnival Twist drinks featuring a 500ml bottle format and 2 litre format.

Barr brings a Caribbean twist in new KA drinks

Barr Soft Drinks is helping to bring a Caribbean Twist to the offering this summer with the launch of its new limited edition KA Karnival Twist drinks.
Irn Bru Xtra cans

Xtra choice at Burns

Consumers cutting back on sugar don’t need to miss out on the nation’s favourite Scottish soft drink during Burns Night this year.
Tartan banner with text reading top 50 scottish brands 2022

Scotland’s Top Brands: 10-19

Spotlight on the top Scottish food and drink brands of 2022 from 10-19.
Irn Bru bottles

Snowman is back on TV

Barr is walking through the air once again this Christmas with the return of its Snowman character to Irn-Bru packs.

Capturing the summer spike

SOFT drinks sales often spike during the summer, thanks in part to being an ideal accompaniment to barbecues, says Donna Pisani, trade communications manager...

Barr’s biggest ever

TWO consumers will each win a £20,000 holiday in an Irn-Bru summer competition that Barr is calling its biggest ever on-pack promotion. Thousands of other...
Lucozade Gareth Bale

High energy – Making the most of the market

Format, flavour and price are key to unlocking profit in the most valuable category in impulse soft drinks ENERGY drinks, the most valuable category in...
Juices

Exotics and home treats fuelling juice

THERE are still juicy profits to be squeezed out of thirsty consumers’ love of refreshment, especially during hot weather. That’s the juices industry’s view, with...
IRN-BRU brand owner AG Barr says it’s convinced the proposed merger between it and Britvic stacks up despite reports that business analysts think it is unlikely to go ahead.

Barr says Britvic deal makes sense

IRN-BRU brand owner AG Barr says it’s convinced the proposed merger between it and Britvic stacks up despite reports that business analysts think it...