Tag: Barr
Bowl over with fruit energy drinks
AG Barr reckons its fruit flavoured range of energy drinks helps to introduce shoppers to the soft drinks category through its Rubicon Raw and PWR BRU brands.
Barr brings a Caribbean twist in new KA drinks
Barr Soft Drinks is helping to bring a Caribbean Twist to the offering this summer with the launch of its new limited edition KA Karnival Twist drinks.
Xtra choice at Burns
Consumers cutting back on sugar don’t need to miss out on the nation’s favourite Scottish soft drink during Burns Night this year.
Scotland’s Top Brands: 10-19
Spotlight on the top Scottish food and drink brands of 2022 from 10-19.
Snowman is back on TV
Barr is walking through the air once again this Christmas with the return of its Snowman character to Irn-Bru packs.
Capturing the summer spike
SOFT drinks sales often spike during the summer, thanks in part to being an ideal accompaniment to barbecues, says Donna Pisani, trade communications manager...
Barr’s biggest ever
TWO consumers will each win a £20,000 holiday in an Irn-Bru summer competition that Barr is calling its biggest ever on-pack promotion.
Thousands of other...
High energy – Making the most of the market
Format, flavour and price are key to unlocking profit in the most valuable category in impulse soft drinks
ENERGY drinks, the most valuable category in...
Exotics and home treats fuelling juice
THERE are still juicy profits to be squeezed out of thirsty consumers’ love of refreshment, especially during hot weather.
That’s the juices industry’s view, with...
Barr says Britvic deal makes sense
IRN-BRU brand owner AG Barr says it’s convinced the proposed merger between it and Britvic stacks up despite reports that business analysts think it...
