Tag: Alpen
New Alpen mascot campaign to target adult consumers
Muesli brand unveils new major consumer campaign
MUESLI brand Alpen has kicked off a new major consumer marketing campaign, complete with a new brand mascot.
Dubbed...
Alpen unveils new look and recipe for muesli range
Muesli brand Alpen has received a new look and update to its recipe as parent firm The Weetabix Food Company looks build the cereal brand in the category.
Market news | Alpen, Pepsi Max, Pizza Express, Giffard Liqueurs
Scottish Grocer showcases some new products that convenience store retailers might want to consider stocking to drive up sales.
A healthy start to the day
HEALTHY options should be at the heart of any breakfast offer, according to Darryl Burgess, head of sales for Weetabix.
Burgess said health will come...
It’s goat to be up and Alpen
Muesli brand Alpen is celebrating its 50th birthday on TV
Lighter start to the day
Weetabix Food Company has expanded its Alpen cereal bar range, offering consumers a lighter way to start their day
Sweet like chocolate
Muesli brand Alpen has launched a new chocolate flavour.
DIY muesli
Cereal firm Alpen has launched a new Alpen Create range
Light addition
ALPEN has launched a new variant to its range of Light cereal bars – Salted Caramel.
Scaling the muesli range
ALPEN is embarking on an NPD adventure straight out the gate in 2018
Porridge proves hot and hotter
It’s a complicated time in the breakfast market. Many people skip breakfast entirely but others have been turning back to the early morning meal...
