Light addition

Alpen Light bar

ALPEN has launched a new variant to its range of Light cereal bars – Salted Caramel.

Helena Blincow, Marketing Manager for Alpen Bars, comments: “At less than 70 calories, Alpen Light bars are packed with flavour and allow consumers to make a positive snacking choice. Cereal bars remain in growth with Alpen witnessing a significant 12% penetration growth year on year. The brand is now worth £26m retail sales value so it’s important retailers recognise the potential the category has to offer.”