Slimming the Rubicon
Health is at the heart of the latest new format launch for the Rubicon brand.
It’s sunshine in a bottle
SOFT drink brand Get More Vits is on a quest to support bone and muscle health.
The brand, which offers a range of vitamin fortified drinks, has been highlighting the importance of vitamin D in a healthy diet – particularly for consumers living in northern nations like Scotland.
Low-cal innovation
COCA-Cola Europacific Partners (CCEP) has expanded its low-calorie Monster Ultra range.
Caramel returns to the chiller
FRIESLAND Campina has brought back its limited-edition Yazoo Choc Caramel flavour.
Ambitious moves by Soda Folk
ADULT-focused soft drink brand Soda Folk is gearing up for growth in 2022.
Fizzing with fruity flavours
BRITVIC has bolstered its sparkling water brand, Aqua Libra, with a new Blood Orange & Mango variant.
Fanta’s first ever global campaign
COLOURFUL people’ are at the heart of the first-ever global marketing campaign for Fanta.
Revival picks up pace
SCOTTISH soft drinks business Bon Accord has been on charge, snapping up listings and expanding its portfolio with larger formats.
Bru back on the TV
THREE new adverts for Irn-Bru will debut this month, as part of a £6 million marketing investment in the brand.
Water fizzing with growth potential
Highland Spring Group reckons convenience retailers can untap bottled water category sales
Environment will drive decisions
Sustainability will be a key consideration for bottled water shoppers in the convenience channel, who will seek out brands doing their bit to mitigate damage to the environment.
Health kicks call for flavour
January is seen as a month for cutting back and AG Barr reckons more health conscious consumers will seek out flavoured water options.
Blasting onto shelves
Carabao has reformulated and renamed its Mandarin Orange variant.
Energetic start to 2022
REFRESCO has its eyes on expansion within the sports drinks category next year, and the firm reckons its Emerge Sport range is perfectly placed to capitalise on growing demand.
Sales bubble up for water
SPARKLING water is on course for a strong year in 2022, according to Highland Spring.
Keeping the party going
CONSUMERS will be looking to well and truly deck the halls this Christmas and Britvic has advice for retailers to help them keep shoppers jolly.
