Consumers want more
Despite lockdown drastically reducing the number of consumers on the move, Covid does not seem to have taken any wind out of the energy drink category’s sails.
Staying alert all day long
Lucozade has entered the stimulant category for the first time, as brand owner Suntory Beverage & Food seeks to capitalise on the category’s strong sales growth.
Sampling blitz for Bru energy
Thousands of consumers are trying Irn-Bru Energy for the first time this month, according to AG Barr, which has launched a new mass sampling campaign for the brand.
On the go is coming back
The pandemic may have flipped some category trends on their head, but demand for bottled water continues to be a key component in any c-store soft drinks offer.
Steps in the right direction
Bottled water brands have been stepping up their sustainability efforts, as consumers become increasingly concerned with the environmental impact of their purchases.
Great sales and a good cause
Nisa has been encouraging its retail partners to offer a broad range of bottled water variants, in a bid to boost sales and raise money for a good cause.
Home gatherings drive performance
SUMMER may be soft drinks season, but as autumn approaches there’s no reason retailers can’t continue to drive incremental sales in the category.
Enjoying sparkling sales this autumn
SUMMER weather may bring a welcome boost for bottled water sales, but the autumn isn’t short of opportunities either, according to Highland Spring.
Campaign Mixing it up in the City
MIXER brand Schweppes is using digital murals in key city spots as part of its latest campaign.
More fruit choice in the gym
REPORTING record growth for the brand over the last 18 months, Coca-Cola Europacific Partners has added two new flavours to its Reign Body Fuel range.
Doubling up on recycled
COCA-COLA has announced that its first 100% recycled plastic bottles will land on shelves this September.
Puppie lands from America
THE Slush Puppie is on its way back to the UK after Vimto struck a deal with the brand’s US owner.
Welsh water is expanding
WELSH sparkling water brand Radnor has launched two new flavours in its Infusions range.
Showing more bottle
FLAVOURED milk brand Yazoo has put its Choc-Orange flavour in a bigger bottle.
A New Twist With Prizes
JUICE drink brand Ribena has added a special-edition pack to its range.
All the energy with no sugar
ENERGY brand Rockstar has launched a no sugar alternative.
