Fresh campaign to protect teeth at Easter
GLAXOSMITHKLINE has unveiled a new Easter campaign for its Aquafresh toothpaste brand, encouraging families to remember to look after their teeth while enjoying the...
Impulse for a happy Easter
RETAILERS should have begun their push for Easter sales last month according to wholesaler Bestway Batleys.
And the company reckons c-store operators will achieve the...
It’s not all about chocolate
LOVE Hearts has been updated with modern messages such as ‘#selfie’ and ‘tweet me’ added to the heart-shaped sweets.
Swizzles, the manufacturer of the brand,...
Sparkle up
MOTHER’S Day last year generated an increase of 42% in sales of Shloer and a rise in sales of Shloer Celebration by 28.5% according...
Sharing on air for spring
FERRERO has launched seasonal ranges for its Ferrero and Kinder brands.
Kinder Surprise is encouraging children and their parents to create stories online.
Consumers will be...
Bread of love
ARYTZA Food Solutions has launched a heart-shaped Cuisine de France loaf in time for Valentine’s Day.
The 250g L’amour Loaf is a buttery bread with...
Mr Kipling’s makeover for a better life
THE Mr Kipling range has had a packaging revamp to tie in with the Premier Foods ‘Life is better with cake’ campaign. And the...
Just add the fizz
VALENTINE’S Day is an occasion where couples or groups of friends often gather for parties or nights in, says Emma Heath, marketing controller at...
Mixes of the season
Customer cocktail ideas for those early-year occasions
A MOVE to entertaining at home has been one of the main drinks trends of recent years, especially...
Bakes rising
HOME baking saw a year on year increase of 0.9 % last year according to Dr Oetker.
Gill Davies, executive head of marketing (ambient) at...
Be prepared for the darkness
BY the time your customers pack up the last of the tinsel and make their way back to the office-hours life, just after the...
A fresh start
AS 2014 has drawn to an end some fascinating and encouraging findings from specialist convenience channel market analyst HIM Research & Consulting suggested that...
Future shopping on Easy Street
WHAT do the expert crystal ball gazers and consumer insight gurus expect to be the big trends in 2015 and will they have an...
Groomings of the season
MASSIVE brands company P&G has produced its own special Christmas card for retailers this year. The latest infographic from its c-store merchandising advice programme...
Shoppers plan to click and collect
SCOTTISH Christmas shoppers are buying their gifts online then picking them up from collection points in greater numbers than ever before. More than two...
Stocking up for Christmas
Coppenrath & Wiese is continuing to innovate and expand on its desserts offering with some exciting new additions to the frozen dessert category this...