LOVE Hearts has been updated with modern messages such as ‘#selfie’ and ‘tweet me’ added to the heart-shaped sweets.
Swizzles, the manufacturer of the brand, reports that Giant Love Hearts was the top-selling themed sugar confectionery for Valentine’s Day last year.
The brand is expecting high sales around February 14 again this year with a new limited-edition Love Hearts tin and Love Hearts Squashies added to the range.
• Chewits sees Easter as a major sales opportunity for its Chewmix and Xtreme Chewmix share bags.
Bev Rushbrook of Cloetta UK said: “Although the top trend at Easter is chocolate, families are looking for a range of confectionery as Easter treats.
“Our £1 multipacks offer exceptional value to consumers as they contain four full-size packs in a range of flavours, so they are perfect for sharing with family or friends.”