Hip hop sparklers
NICKI Minaj’s chart topping moscato drink has landed in the UK.
The singer co-owns MYX Fusions Moscato and featured the product in the video for...
Squash brand back on TV
FAMILY fun has been put at the heart of the current Robinsons TV advertising campaign.
Using the tagline “They grow up fast, play thirsty”, the...
Moving to the white stuff
WINE shoppers have different habits from those in other categories, buying less frequently and spending more when they do according to the company behind...
Innocent launches fizzies
FRUIT juice and smoothy brand Innocent has added sparkling drinks to its range.
Innocent Bubbles is available in Tropical flavour or Lemon, Lime & Apple.
Managing...
Don’t miss out on grown-ups
GUESTS choosing to have a soft drink instead of wine or beer at a summer barbecue helped grow the adult soft drinks market by...
Sugar cut as raspberry hits the UK
LIPTON has reduced the sugar content of all of its ice teas by 30%meaning that every 500ml bottle now contains less that 100 calories.
And...
Estrella hits prime time
BARCELONA beer Estrella Damm will hit the big screen and the small screen this summer with its Estrella Life campaign.
Marketing manager at importer Charles...
Looking for a summer blockbuster
ONE of the big family film releases of the summer will be Minions. And soft drinks firm Coca-Cola Enterprises will team up with the...
Prepare for a Sizzling Summer with Moy Park’s BBQ Range
Leading UK food company Moy Park, has developed a range of BBQ products just in time for summer.
Created using locally sourced chicken and...
Exotic chance as adults choose the soft option
WARM weather should, hopefully, boost sales of soft drinks. But one juice and juice drinks specialist reckons changing drinking habits among adults could make...
Fruit flavours of the season
KOPPARBERG says that while cider is becoming less of a seasonal drinks category ciders still sell better in good weather.
The firm says the brand...
Peel back and drink
NO glass in your customers’ grass? Wine Innovations, the firm behind the Intrepid Fox range of single-serve sized wines in ready-to-use, sealed plastic glasses,...
Ready to spend more this summer?
IMPROVING consumer confidence could mean a boost to entertaining including, if the weather plays ball, barbecues for families and friends, reckons wine firm CWF.
It...
Just add sauce
The few long range forecasts available say they expect summer to be ‘average’. With no World Cup or similar event we could do with...
Fresh campaign to protect teeth at Easter
GLAXOSMITHKLINE has unveiled a new Easter campaign for its Aquafresh toothpaste brand, encouraging families to remember to look after their teeth while enjoying the...
Impulse for a happy Easter
RETAILERS should have begun their push for Easter sales last month according to wholesaler Bestway Batleys.
And the company reckons c-store operators will achieve the...
