Fruit flavours of the season

KOPPARBERG says that while cider is becoming less of a seasonal drinks category ciders still sell better in good weather.

Kopparberg flavoured ciders, including Strawberry & Lime, now available in 10x 330ml can packs

The firm says the brand saw year-on-year growth of 92% in the Scottish off-trade during July and August 2013 and added a further 13% in 2014.

It has introduced 10-packs for its Mixed Fruit and Strawberry & Lime 330ml cans for this summer.

• Bulmers says flavoured cider sales are growing by 31% and it’s responding to that market trend with the launch of 4% ABV Bulmers Zesty Blood Orange in a 586ml bottle.

Heineken has launched its latest flavoured cider in the Bulmers range Zesty Blood Orange. Pimm’s has added Strawberry and Mint ahead of the summer selling season

 Magners agrees that fruit cider is set to be a big player this summer and that it was up 36% in value to the year to the end of January 2015. Head of customer marketing Ed Shoebridge said: “Many purchases are bought for consumption within one hour so it is vital that best-selling lines are merchandised in the fridge.”

• Carlsberg has introduced three new flavours to its Somersby Cider range with 4.5% ABV Apple Burst and 4% ABV Cranberry and Blackberry varieties.

• Jägermeister is running the Root56 campaign to encourage consumers to drink it long over ice with ginger beer and a wedge of lime.

 It’s the first summer for Sourz Rainbow Ice, launched earlier this year. The brand will be the official shot partner of MTV for its Holi Festival of Colours in September.

 Pimm’s Strawberry with a Hint of Mint has been added to Blackberry and Elderflower in the Pimm’s flavours range. It is available in 1L, 70cl, including a price-marked version, and in a premixed can.