Bursting on to the scene

BoostENERGY drinks fans are looking for more flavour says Al Gunn of Boost Drinks.
And he reckons Boost’s new Cherry Burst will give independent retailers the chance to take advantage of that demand.
Cherry Burst comes in a 250ml can, price marked at 49p, and is available in cases of 24.
Like the entire Boost range, Cherry Burst will not be sold in supermarkets.
Gunn said: “New product development is a key part of our ‘Champion Of The Independents’ commitment.
“This initiative is really building traction with both the wholesale and retail sectors with more and more trade customers wanting to stock products not available in the multiples.
“Cherry is enjoying significant growth as a flavour.”
He said Boost Cherry Burst will be supported with POS, merchandising, advertising and social media activity.