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Gerald Michaluk

Beers heading for defining moment?

WHAT exactly is craft beer? For some beer fans and makers the problem is that it’s more or less anything you want it to...
Brookfield Drinks bought and relaunched Kestrel. But it isn’t just a retro brand, the firm says it wants to rekindle a quality lager brewing scene in Britain.

Bringing the world back home

RELAUNCHED Scottish-made lager brand Kestrel is in development phase as new owner Brookfield drinks, headed up by Nigel McNally, former managing director of brewer...
Strongbow Dark Fruit. The Heineken-owned flavoured cider, launched ahead of summer last year – said to have taken a 5% share of off-trade cider sales within eight weeks of launch.

Here for the long term

IT may not be quite the booming drinks category that it was three or four years ago but cider is still very important to...
Aberlour

Soaring malt brand adds expressions

• ABERLOUR, the malt whisky whose 10-year old stormed to the highest malt whisky position in last month’s Kantar WorldPanel top 25 Scottish drinks...
Rekorderlig

Backing cider’s taste of winter

SEASONAL special from Sweden Rekorderlig Winter Cider is, says the brand’s UK distributor Chilli Marketing, back by popular demand and set for its biggest...

Better than the cheap classics?

BARGAIN champagne or premium prosecco? According to Nick Tatham, master of wine, at specialist Continental Wine & Food, there’s no competition. “A good, well-made...
Strongbow

No 9 drinks brand’s dark entry

CHRISTMAS 2013 will be the second festive season for cider market leader Strongbow since its major brand makeover in summer last year and...
Merrydown Cider

Festively fruity

TOTAL take-home alcohol sales value increased by 2% last Christmas, generating £4.1 billion-worth of retail sales in the 12-week festive period, said Amanda Grabham,...

When Johnnie comes marching home

LAST Christmas was a good one for spirits, with 92m individual bottles sold in the 12-week run-up as measured by Nielsen. That was a...
Malibu

Fans ask for coconut gifts

IN a first for the brand, coconut-flavoured, rum-based drink Malibu has released a Christmas gift pack. The white pack includes snowflake cutouts designed to...
Grant’s

Extra ad spend for historic promo

WHISKY brand Grant’s is ramping up the promotion for its pre-Christmas Historic Newspaper give-away with an extra £250,000 spend in outdoor advertising, radio,...
Chivas Regal

A cover that’s tailor-made

JUST in time for Christmas, deluxe whisky brand, Chivas Regal, has joined up with Savile Row tailor, Patrick Grant, to launch a gift tin...

The spirit of special

WHETHER it’s fashion, timepieces, malts, or vodkas premium brands have never been more important. That’s the festive message from drinks firm Pernod Ricard...

Fractionals taking share

JAGERMEISTER, the German herbal liqueur that has been one of the biggest successes in the on and off-trade shots and mixed drinks scene, is...
VK

RTD takes fruit flavour route

THE future of RTDs lies in mixed fruit flavours, says VK. Responding to developments in other drinks, and ahead of the busy Christmas sales...

Premium wine in gift demand

WHETHER it’s hot and spiced for a party or chilled to serve with dinner, wine continues to be an integral part of the drinks...