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Off-trade

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Drinks making their mark

CHEERING news for retailers: HIM research shows 90% of consumers would consider buying price-marked spirits. With that in mind, last year Diageo introduced PMPs...
HISKY and whisky-linked drinks are often thought to be hard to sell to young adults. But Famous Grouse distributor Maxxium says it has had success with Ginger Grouse, its RTD aimed at 25-40 year-olds.

Ginger set to fly?

WHISKY and whisky-linked drinks are often thought to be hard to sell to young adults. But Famous Grouse distributor Maxxium says it has had...
Big Blonde

Yup, beer with attitude works

THINK young adult brands and you’ll often think RTDs, shots, shooters, flavoured spirits and energy drink-enhanced products. But ales? Well not so very long ago...
American whiskey Jack Daniel’s and cola, is now the off-trade’s best-selling spirits premix line.

JD with cola moves to No.1

American whiskey Jack Daniel’s and cola, is now the off-trade’s best-selling spirits premix line. With over 30% volume share, Jack Daniel’s and cola in...
Debs Carter, left, puts the success of WKD Purple down to the company’s engagement with its young adult consumers’ technology-driven lifestyles.

Appy hour for RTD cocktails

A MIXTURE of cocktails and smartphone technology is the secret of WKD’s success in the Scottish market, according to marketing director Debs Carter. Social media-savvy...
SOURZ is crossing its fingers for sunshine – the brand has invested £9m in a promotion, “Unforgettable Summerz with Sourz”

Sourz planz for summer

SOURZ is crossing its fingers for sunshine – the brand has invested £9m in a promotion, “Unforgettable Summerz with Sourz”, in partnership with MTV...
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Scottish Grocer and Convenience Retailer
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