Porter’s return
IRISH author Flann O’Brien’s most famous novel includes a poem called The Workman’s Friend. In it an ordinary man says that when dealing with...
On a holy mission
BEER industry executive Nigel McNally had a dream to breath new life into once well-known drinks brands.
He put together an offer and...
Convenience retail’s sporting chance
SPORT has heavily influenced the big-night in scene in recent times with the World Cup and Commonwealth Games, says Kestrel Lager distributor Brookfield Drinks.
As...
Glam Glayva
WHISKY liqueur Glayva has a new-look embossed bottle, desgined to highlight the flavours present in the drink.
The label has been modernised and the closure...
Speyside super gin
BOUTIQUE spirit Caorunn, distilled in the Balmenach Distillery on Speyside, is now the second-biggest super-premium gin in the UK.
Figures just released from the...
Master of its own destiny
MALT whisky brand Glenfiddich is celebrating its 126th birthday with a global advertising push that celebrates the brand’s many years of family-owned independence.
The strapline,...
Apple of the global eye
Italy v Belgium sounds like a football match taking place at the World Cup. But it’s also a contest that could very soon be...
The touch and feel of Sweden’s summer
THE pleasures of the Swedish life are back on the agenda for Nordic flavoured-cider brand Rekorderlig in its 2014 summer marketing activity.
Linsey Adams,...
Enter the spiders
FIRST there were spirit beers. Now there are spirit ciders – or “spiders” – to grab the attention of trend-conscious young drinkers.
SHS Drinks’ first...
Stivy’s says: why stop at vodka?
RETRO flavours similar to those that inspired Stivy’s vodka liqueurs have a new incarnation – in cider. VC2 Brands, the company behind Stivy’s, Boë...
Today’s new cider is an old friend
SYMBOL group Today’s has relaunched its own-brand cider, Amberdown, in contemporary new packaging.
The Dry Apple Cider, ABV 5%, comes in 2- and...
Cider from the ends of the earth
BEER and cider producer Heineken is urging cider drinkers to ‘Get the Kiwi taste for adventure’ in a £3 million launch campaign for Old...
Spirits need to chill out to sell more
SPIRITS can benefit from a summer uplift, with customers picking up fractional-sized bottles and cocktail ingredients on their way to parties and barbecues. And...
Tweeters demand raspberry all year
SWEDISH cider brand Kopparberg has listened to vocal fans on social media and added Raspberry as a permanent flavour in the range.
Previously it was...
Craft … a convenient opportunity?
CRAFT beers are hot (sales wise) and, increasingly, craft beers are cool (image wise). It should be a great combination for the coming summer.
Craft...
Fruity and Crabbie’s
AHEAD of summer Crabbie’s has added an option to ginger with a new product designed to appeal to young adult customers who prefer sweet...
