A new look bottle has been revealed for strawberry cream liqueur Tequila Rose to mark its 20th birthday.
The label enhancements include a logo, which turns pink when at the optimum chilled serving temperature, as well as reflective shiny roses and colourful pink strawberries to reinforce the flavour element and achieve shelf stand out.
Imported from America, Tequila Rose is distributed in the UK by independent alcoholic drinks manufacturer and distributer, Halewood International.
Michelle Raworth, senior brand manager, Tequila Rose UK, said: “Tequila Rose is gaining a huge following in the UK and 2016 will see further growth for the brand as we support its 20th anniversary and fresh new look with bar partnerships, digital support and PR activity.
“We’re already receiving a great level of interest since the re-design and with Valentine’s and Mother’s Day on the horizon there’s even more reason to purchase Tequila Rose.”