Bring the festival home
ED Shoebridge, head of customer marketing at C&C Group, reckons launches and promotions of fruit ciders have added dynamic energy to the cider market.
He...
Dreaming of a gin Christmas
GIN in teacups is no longer the preserve of the secret tippler in prohibition Chicago. Super premium brand Hendrick’s has a gift pack, called...
World beating white takes top spot
SPECIALIST drinks distributor Morgenrot is looking to take advantage after The World Association of Writers and Journalists of Wines and Spirits named one of...
Brands yes but not so cheap?
WINE shoppers are very different to those in other fast-moving consumer goods categories, according to wines giant Treasury Wine Estates.
Including a very wide variety...
Don’t think low means no says Eisberg
LOW-ALCOHOL wine has become an established category over the last few years, with a large number of brands fighting for shelf space, said Fran...
Fizzing towards £100m increase
THE team behind sparkling wine brand Freixenet has unveiled a new category blueprint that it reckons could help retailers unlock more than £100m worth...
Premium pay off for Kumala
WINE firm Accolade Wines says its wine brands Kumala, Fish Hoek and Flagstone are leading UK growth of South African wines.
Quoting Nielsen research it...
2014 brings a hot season to build on
CIDER, of all types,traditionally does well in summer. So, with some decent weather to enjoy this year, was it a boom time for cider...
Scots catching up
The long alcoholic drinks market has become very interesting in recent years. Off-trade growth has been decent in the last 12 months and craft...
Flavours of the moment
CIDER has had a good 12 months and, more recently a good summer of 2014. But that comes on the back of a period...
Darker future?
TAX changes have benefited beer sales in Britain in recent years and continuing pressures on pubs have seen sales move to the off-trade, says...
Innovation nation
YOUNG people want excitement and are naturally inclined to seek out the new and unusual wherever they can find it, so the theory goes.
It...
Young at heart
As Scotland’s students return for a new term and other young adults settle down for the party season we look at some key alcohol...
Jonny’s the toast of Deuchars
THERE’S the Edinburgh Festival, which is one of the most highly regarded arts festivals in the world.
There’s the Edinburgh Festival Fringe, which is...
On a roll
HEINEKEN, the giant drinks company behind brands like Foster’s, Kronenbourg 1664, Desperados, Bulmer, Strongbow and Old Mout, sees itself as the number-one supplier of...
Filtered vodka
SMIRNOFF, the UK’s biggest-selling vodka brand last month launched its latest marketing campaign, said by brand owner Diageo to be worth £15m.
The first...
