Aiming for the top
MAGNERS this month unveils new packaging in a move that will be backed by a major media campaign including TV, outdoor, radio, sampling, PR...
Ready to soar?
IF there’s one drinks category that could be thought of as appealing specially to young adults it’s probably ready-to-drink (RTD) products.
But we can see...
Bar lessons
What do 18-30 year-olds want, in drinks and other products? We asked for the latest news, views and merchandising advice from key young adult...
Convenience holds the key
ALCOHOL isn’t the only sector that appeals to students and young workers.
Soft drinks is another important category, where companies market strongly to young adults.
For...
Feed the young
MORE than one in three microwave snack consumers are students or young adults reckons leading quick meal supplier Kepak Convenience Foods, owner of the...
Fruit still rising
CIDER may have begun to struggle after an impressive boom but fruit cider brand Kopparberg argues the key young adult products within cider category...
T aiming for the high note
BEER may have had major competition for the young adult wallet in recent years but it’s still by far the biggest-selling long drink and...
Beer in the city
DUNDEE could be about to ride the craft beer wave as planning permission has been granted to 71 Brewing for the creation of a...
Packaging up the globe
FOREIGN travel, world cuisine and simple curiosity encourage interest in beers from around the world and UK distributors are continuing to develop a series...
The growth of the craft
MAINSTREAM lagers might still provide the biggest beer sales in the off-trade but other parts of the business especially craft beers are very exciting.
In...
Drinks firm’s new double
DRINKS company Whyte & Mackay has added Harveys sherry and Fundador brandy to its range.
Chief commercial officer Nick Garland said: “We are pleased to...
Edinburgh beside the seaside
FOLLOWINGÂ a sell-out limited edition trial last year, Edinburgh Gin has put its Seaside Gin into full production.
The first batch of 6,000 bottles was...
Pineapple direction
DEMAND for fruit-flavoured spirits prompted the creation and launch of Malibu Pineapple, according to Pernod Ricard UK.
The new variety, originally launched in the USA...
Fruit choice expanded
SWEDISH cider brand Kopparberg has put its name on a fruit lager for the first time.
Already with two craft beers in its portfolio, it...
Off trade top 50 and most valuable brands
The range of drinks that convenience retailers have to consider, and potentially stock and display, has widened greatly in recent years. Today, with our...
40th birthday on the neck
NEW Zealand wine brand Brancott Estate has introduced an on-pack promotion as part of its 40th birthday celebrations.
The competition, on bottle neck tags and...
