YOUNG adults have three main reasons to purchase soft drinks according to AG Barr: refreshment, served by colas, lemonades and flavoured carbonates; demand for functional products such as energy drinks; and hydration when, says Barr, young adults look for juice drinks and water.
Head of marketing Adrian Troy said: “Within the third category, AG Barr has Rubicon, the UK’s number one exotic juice brand and Strathmore, which is growing at 29%.”
• Coca-Cola European Partners says health-conscious students go for bottled water and choice and brands are important to young adults.
Communications manager Amy Burgess said: “Retailers should ensure chillers are stocked with a wide choice of water.”
Earlier this year the firm launched a new sports-cap pack of Glacéau smartwater, designed to appeal to busy or sporty students.