Passionate about fruit innovation
Diageo has added some fruit punch to its top-selling vodka brand Smirnoff, through the launch of a new RTD variant.
A Passion for Cîroc
Leading super-premium vodka Cîroc has launched a limited-edition Passion variant to capitalise on the increasingly popular flavoured spirits category.
Duo launch with double
Scotch whisky brand Ferg & Harris has launched into the UK market with two exclusive 12-year-old expressions.
Colourful pack can turn heads
Spirits giant Pernod Ricard has launched limited-edition packaging for its flagship gin brand Beefeater London Dry.
Continental union
Holyrood Distillery has brought together three non-traditional rum producing countries in the launch of its new blended rum.
Take stock of festive spirits
Convenience retailers can boost their alcohol sales by stocking trending spirits as gifts and a range of celebratory drinks, Diageo has said.
Parking up for the third time
Orkney-based distillery Highland Park has launched the latest whisky in its award-winning Cask Strength series.
Eco efforts are bearing fruit for Accolade Wines
Australian wine supplier Accolade Wines has been on a sustainability journey for some time now and isn’t showing signs of slowing down with the launch of it's carbon-neutral wine brand.
White Claw brings Hard Seltzer into the hands of clubbers
Hard seltzer brand White Claw is going out on the town this winter, in a bid to bolster brand awareness among clubbers.
Vibrant new VK packaging
RTD brand VK has a bold new look launched in time for the return of students to campuses across the country.
Celebrating sustainable success
Drinks brands and hospitality businesses were recognised for their sustainability-focused activities at the Footprint Drinks Sustainability Awards last month.
BrewDog barks up the right tree
Scottish craft beer brewer BrewDog plans to maintain a strong eco-friendly focus with aims to achieve net-zero production emissions by 2023.
RTD bounces into stores
Buzzballz cocktails have landed in Scotland, following runaway success in the USA.
Edinburgh Gin Discovery Pack allows buyers to explore the capital
Edinburgh Gin reckons its new Discovery Pack will take consumers on a gin taste tour of Scotland’s capital city.
Small-batch Scotland
LOCAL gins are easier to find in Scotland than elsewhere in the UK, according to market research from data collection service Shepper.
Instant win with Brewdog
INSTANT prizes are up for grabs through BrewDog’s latest promotion.
