Promotional image of the new Hardys wine redesign with a bottle of the wine in the background with a glass of red wine poured in front of it. The wine inside mimics a stormy sea with a ship in the tides. The text around the two reads 'Welcome to a myth you can pour'.

Hardys wine unveils complete brand refresh

Global wine firm Vinarchy has unveiled a complete brand revamp for the Australian wine range Hardys, complete with a new look across its three core lines.
Pack shot of Smirnoff Ice Party Pack.

Smirnoff Ice is ready to party

Popular RTD brand Smirnoff Ice has unveiled three new flavours and a 10-can mixed Party Pack designed for sharing with friends.
Pack shots of Jim Beam Kentucky Straight Bourbon Whiskey, Jim Beam Pineapple and Jim Beam Black Cherry in 350ml £11.89 PMP bottles.

Jim Beam unveils 350ml bottle range

Bourbon brand Jim Beam has introduced a new 350ml bottle format across its core and flavoured range to appeal to consumer demands.
The UK cider industry is coming together to back a consumer campaign called Find Your Cider that aims to encourage cider drinkers to explore the breadth of the category and discover new styles to add to their favourites.

Find Your Cider campaign launches

The UK cider industry is coming together to back a consumer campaign called Find Your Cider that aims to encourage cider drinkers to explore the breadth of the category and discover new styles to add to their favourites.
Pack shots of Captain Morgan Pepsi Max Cherry cans in 330ml and 250ml formats.

Captain Morgan shakes up with Pepsi Max Cherry

Diageo has unveiled its latest RTD innovation with the roll out of the new Captain Morgan Pepsi Max Cherry variant for the category.
Bottles of Lamb's Rum variants sit against a white background with palm leaf shadows over them.

LMB UK secures Lamb’s Rum range

French spirits firm LMB UK has outlined its plans for the Lamb's Rum brand in the UK market following its successful acquisition.
Promotional image for the BrewDog campaign 'Under New Ownership' with the BrewDog logo above text which reads 'We've found new owners'. There is also a can of BrewDog Lost Lager next to the text which has foam coming out the top of it.

BrewDog launches ‘Under New Ownership’ campaign

Craft beer brand BrewDog has rolled out its 'Under New Ownership' marketing campaign to highlight its new owners Tilray Brands.
A bottle of the 2026 redesign for Disaronno stands on a table with Amaretto Sour cocktail serves around it as well as bowls of nibbles.

Disaronno unveils new bottle design

Italian liqueur brand Disronno has unveiled a new bottle redesign in a bid to modernise the heritage brand and resonate with more customers.
A group of people are taking slices of pizza from different boxes with cans of WKDX around the boxes.

Find a ‘WKD Side’ for Freshers and Halloween

Drinks firm SHS Drinks has strengthened its 'Got a WKD Side?' campaign for the rest of 2026 with a focus on Freshers and Halloween.
A bottle of Glasgow 1770 10 Year Old Peated Single Malt Scotch Whisky stands on a barrel with its outer packaging next to it with a nosing glass with the whisky inside.

Glasgow 1770 unveils first 10 Year Old peated malt

The Glasgow Distillery has rolled out its first 10 Year Old Peated Expression marking a decade of production for the peated Glasgow 1770 range.
A bottle of Glen Scotia Icons of Campbeltown No.4 stands on a barrel on a dock with the outer case next to it and a nosing glass on its other side with the whisky inside.

Glen Scotia unveils latest Campbeltown series whisky

Award winning distillery Glen Scotia has unveiled its penultimate dram in the Icons of Campbeltown series with the No.4 release inspired by the town's Griffin.
The advert for the VK Freshers marketing campaign can be seen on a digital billboard in the middle of the city centre. The image has a bottle of VK blue with the tagline 'Out?'.

VK unveils Freshers campaign in Glasgow

RTD brand VK has kicked off a new multi-media marketing campaign with a focus on the student demographic to tap into Freshers Week.
Baileys x Terry's Chocolate Orange Irish Cream Liqueur is returning for a second festive season following its hugely popular launch last Christmas.

Baileys x Terry’s Chocolate Orange liqueur is back

A consumer festive favourite from last year – Baileys x Terry's Chocolate Orange Irish Cream Liqueur – is reappearing as a limited-edition release for this Christmas.
Lowland whisky maker Jackton Distillery has officially launched its first single malt expression, RAER Single Malt Whisky, The Inaugural Release.

Jackton Distillery rolls out RAER single malt

Lowland whisky maker Jackton Distillery has officially launched its first single malt expression, RAER Single Malt Whisky, The Inaugural Release.
The Echo Falls Fruit Fusion Sour Apple launch follows the success of a Blue Raspberry variant.

Echo Falls launches Sour Apple flavour

Popular winemaker Echo Falls is adding a Sour Apple variant to its Fruit Fusion range in time for Halloween – following the success of the Blue Raspberry flavour launched earlier this year.
Pack shots of Knights Cider Premium Pear cans.

Knights Cider expands with Premium Pear

Aston Manor cider brand Knights Cider has unveiled its new Premium Pear variant, blending together pears and apples in one can for shoppers.