Promotional image of the UK launch for Modelo Especial with people gathered round a campfire with a bottle of the beer rising out of the flames.

Modelo Especial launches across the UK

Mexican lager brand Modelo Especial has hit shelves across the UK as Budweier Brewing Group brings the beer to the off-trade for the first time.
Pack shots of Estrella Damm 440ml cans with the 150th anniversary design across them.

Estrella Damm marks 150 years with limited edition packs

Spanish beer brand Estrella Damm is set to celebrate its 150th anniversary with the roll out of its new limited edition pack designs that pay homage to Barcelona's history.
Pack shots of Absolut Vodka & Sprite Pineapple.

Absolut Vodka & Sprite has a tropical twist in Pineapple flavour

CCEP has expanded further on its range of alcoholic RTDs with the launch of its new Absolut Vodka & Sprite Pineapple cans.
Pack shots of Asahi 440ml four-packs and Peroni 440ml 10-pack.

Asahi launches 440ml can multipacks

Brewer Asahi UK has launched a new range of 440ml can multipack formats across its Asahi Super Dry and Peroni Nastro Azzurro brands.
Bottles of Glencadam's new design along with their outer packs are lined up on a wall.

Glencadam unveils packaging rebrand for wine cask range

Heritage whisky distillery Glencadam has continued the rollout of its refreshed packaging as the new look has move to its wine cask finishes range.
Pack shots of Tennent's Tops cans.

Tennent’s Tops brings the lager top to retail

Tennent's has delivered its own take on the pub classic of the lager top to the off-trade sector with the roll out of its limited edition Tennent's Tops brew.
Cans of Whitebox Cocktails Mai Tai and Clover Club stand on a mantelpiece.

Whitebox Cocktails grows range with Mai Tai and Clover Club

Edinburgh-based cocktail brand Whitebox Cocktails has unveiled a new duo with the launch of the new Mai Tai and Clover Club serves.
Image of the Peroni 'Only Peroni' campaign in Picadilly Circus in London.

Peroni unveils new campaign inspired by Italy

Italian lager brand Peroni Nastro Azzurro is set to establish itself alongside Italian masterpieces as part of its new marketing campaign 'Only Peroni'.
Pack shot of Madrí Excepcional Zero 440ml can with a four pack.

Madrí Excepcional 0.0% unveils new canned format

Premium lager brand Madrí Excepcional 0.0% has unveiled its new canned format in a bid to build up accessible, convenient options in the sector.
A bottle and outer box of Smokehead whisky stand on a table.

Smokehead capitalises on barbecue season with new campaign

Islay whisky brand Smokehead has announced its plans for a new campaign that will sit the whisky alongside barbecues in time for the summer season.
A group of people are partying at Wembley Stadium in London holding cans of Jack Daniel's & Coca-Cola.

CCEP rolls out first on-pack promo for Jack Daniel’s & Coca-Cola

CCEP has announced its first ever on-pack promotion for the Jack Daniel's & Coca-Cola RTD range, offering shoppers the chance to win Wembley Stadium tickets.
Bottles of Tomatin featuring the 2026 redesign with whisky casks behind the bottles.

Tomatin showcases striking new packaging

Highland distillery Tomatin has unveiled a complete brand redesign across its core range of expressions in a bid to strengthen its place on a global stage.
Pack shots of Brooklyn Brewery Bel Air Sour, Fonio Rising Double Pilsner and Black Chocolate Stout cans.

Brooklyn Brewery rolls out trio of new beers

Craft beer brand Brooklyn Brewery has unveiled a trio of limited edition brews to appeal to wider variety of consumers in the off-trade.
A bottle of Glen Moray Forbidden Fruit stands on a wooden tray with a rocks glass beside it. In the background is a tree.

Glen Moray beckons temptation with Forbidden Fruit launch

Speyside whisky brand Glen Moray has unveiled its latest temptation to the off-trade with the launch of its Calvados Cask-aged Forbidden Fruits dram.
Pack shots of Aperol redesign for 2026.

New bottle for Aperol hits the shelves

Aperitivo brand Aperol has unveiled a new design for its bottled range, helping to showcase the signature orange liquid housed inside.
Pack shots of Bacardí Spiced & Coca-Cola cans.

CCEP grows Bacardí & Coca-Cola range with Spiced variant

Drinks giant CCEP has expanded on its alcoholic ready-to-drink range with the addition of its new Bacardí Spiced & Coca-Cola cans.
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