Hardys wine unveils complete brand refresh
Global wine firm Vinarchy has unveiled a complete brand revamp for the Australian wine range Hardys, complete with a new look across its three core lines.
Smirnoff Ice is ready to party
Popular RTD brand Smirnoff Ice has unveiled three new flavours and a 10-can mixed Party Pack designed for sharing with friends.
Jim Beam unveils 350ml bottle range
Bourbon brand Jim Beam has introduced a new 350ml bottle format across its core and flavoured range to appeal to consumer demands.
Find Your Cider campaign launches
The UK cider industry is coming together to back a consumer campaign called Find Your Cider that aims to encourage cider drinkers to explore the breadth of the category and discover new styles to add to their favourites.
Captain Morgan shakes up with Pepsi Max Cherry
Diageo has unveiled its latest RTD innovation with the roll out of the new Captain Morgan Pepsi Max Cherry variant for the category.
LMB UK secures Lamb’s Rum range
French spirits firm LMB UK has outlined its plans for the Lamb's Rum brand in the UK market following its successful acquisition.
BrewDog launches ‘Under New Ownership’ campaign
Craft beer brand BrewDog has rolled out its 'Under New Ownership' marketing campaign to highlight its new owners Tilray Brands.
Disaronno unveils new bottle design
Italian liqueur brand Disronno has unveiled a new bottle redesign in a bid to modernise the heritage brand and resonate with more customers.
Find a ‘WKD Side’ for Freshers and Halloween
Drinks firm SHS Drinks has strengthened its 'Got a WKD Side?' campaign for the rest of 2026 with a focus on Freshers and Halloween.
Glasgow 1770 unveils first 10 Year Old peated malt
The Glasgow Distillery has rolled out its first 10 Year Old Peated Expression marking a decade of production for the peated Glasgow 1770 range.
Glen Scotia unveils latest Campbeltown series whisky
Award winning distillery Glen Scotia has unveiled its penultimate dram in the Icons of Campbeltown series with the No.4 release inspired by the town's Griffin.
VK unveils Freshers campaign in Glasgow
RTD brand VK has kicked off a new multi-media marketing campaign with a focus on the student demographic to tap into Freshers Week.
Baileys x Terry’s Chocolate Orange liqueur is back
A consumer festive favourite from last year – Baileys x Terry's Chocolate Orange Irish Cream Liqueur – is reappearing as a limited-edition release for this Christmas.
Jackton Distillery rolls out RAER single malt
Lowland whisky maker Jackton Distillery has officially launched its first single malt expression, RAER Single Malt Whisky, The Inaugural Release.
Echo Falls launches Sour Apple flavour
Popular winemaker Echo Falls is adding a Sour Apple variant to its Fruit Fusion range in time for Halloween – following the success of the Blue Raspberry flavour launched earlier this year.
Knights Cider expands with Premium Pear
Aston Manor cider brand Knights Cider has unveiled its new Premium Pear variant, blending together pears and apples in one can for shoppers.
























