Pop star Charli XCX sits at a dressing table with a Dirty Martini cocktail serve next to a bottle of Absolut Vodka. The photo is in black and white.

Absolut Vodka teams up with Charli XCX

Pernod Ricard has announced a new partnership between its brand Absolut Vodka and global pop star Charli XCX including unique merchandise as part of this.
A bottle of Eden Mill Winter in St Andrews gin stands on a table with a Negroni cocktail serve next to it and a lamp.

Eden Mill unveils Winter gin for Negroni cocktails

St Andrews-based distillery Eden Mill has unveiled its new Winter in St Andrews limited edition gin as a the ideal spirit for the classic Negroni cocktail.
Cans of Served Vodka+ stand on a blue table against a blue background with the drinks poured out into glasses next to them with pieces of fruit inside.

Served rolls out Vodka+ range across Booker

Independent RTD brand Served has rolled out its new range Served Vodka+ in a bid to drive up the refreshment shopping mission within the category.
Sophie Ellis Bextor is in a dressing room toasting with a martini coupe glass with an Espresso Martini inside. There is a bottle of Tia Maria on the dressing table and the glass has the Tia Maria logo on it.

Tia Maria reunites with Sophie Ellis-Bextor in festive campaign

Pop star Sophie Ellis Bextor has partnered up with the Tia Maria coffee liqueur brand once again as the brand's Espresso Martini focused campaign returns for 2026.
Pack shots of Warninks Pistachio White Chocolate liqueur.

Warninks launches Pistachio White Chocolate Advocaat

Dutch liqueur brand Warninks Advocaat has unveiled its first new flavour in 12 years with the new Pistachio White Chocolate variant.
Cans of Malibu Punch sit on a bar as a person's hand reaches for them. There is also different pieces of fruit across the bar.

Malibu doubles down on RTDs with new Malibu Punch range

Rum liqueur brand Malibu has doubled down on the RTD category with the introduction of its new range of Malibu Punch canned cocktails.
Pack shots of Four Loko Black.

Four Loko Black is back on shelves

RTD brand Four Loko has announced the return of its kiwi-flavoured Black variant for a limited time following its successful run in Scotland in 2024.
A bottle of Cù Bòcan Creation #9 stands on a table with its outer packaging next to it.

Cù Bòcan rolls out new whisky inspired by popcorn

Experimental single malt whisky brand Cù Bòcan has rolled out its new Creation #9 with flavours inspired by classic sweet and salty cinema popcorn.
Pack shots of Absolut Vodka Artist Edition with the 2026 design from KAWS.

Absolut Vodka unveils new Artist Edition with KAWS

Sprits giant Pernod Ricard has unveiled its new Artist Edition for the Absolut Vodka brand with its new collaboration with contemporary artist KAWS.
Promotional image of the new Hardys wine redesign with a bottle of the wine in the background with a glass of red wine poured in front of it. The wine inside mimics a stormy sea with a ship in the tides. The text around the two reads 'Welcome to a myth you can pour'.

Hardys wine unveils complete brand refresh

Global wine firm Vinarchy has unveiled a complete brand revamp for the Australian wine range Hardys, complete with a new look across its three core lines.
Pack shot of Smirnoff Ice Party Pack.

Smirnoff Ice is ready to party

Popular RTD brand Smirnoff Ice has unveiled three new flavours and a 10-can mixed Party Pack designed for sharing with friends.
Pack shots of Jim Beam Kentucky Straight Bourbon Whiskey, Jim Beam Pineapple and Jim Beam Black Cherry in 350ml £11.89 PMP bottles.

Jim Beam unveils 350ml bottle range

Bourbon brand Jim Beam has introduced a new 350ml bottle format across its core and flavoured range to appeal to consumer demands.
The UK cider industry is coming together to back a consumer campaign called Find Your Cider that aims to encourage cider drinkers to explore the breadth of the category and discover new styles to add to their favourites.

Find Your Cider campaign launches

The UK cider industry is coming together to back a consumer campaign called Find Your Cider that aims to encourage cider drinkers to explore the breadth of the category and discover new styles to add to their favourites.
Pack shots of Captain Morgan Pepsi Max Cherry cans in 330ml and 250ml formats.

Captain Morgan shakes up with Pepsi Max Cherry

Diageo has unveiled its latest RTD innovation with the roll out of the new Captain Morgan Pepsi Max Cherry variant for the category.
Bottles of Lamb's Rum variants sit against a white background with palm leaf shadows over them.

LMB UK secures Lamb’s Rum range

French spirits firm LMB UK has outlined its plans for the Lamb's Rum brand in the UK market following its successful acquisition.
Promotional image for the BrewDog campaign 'Under New Ownership' with the BrewDog logo above text which reads 'We've found new owners'. There is also a can of BrewDog Lost Lager next to the text which has foam coming out the top of it.

BrewDog launches ‘Under New Ownership’ campaign

Craft beer brand BrewDog has rolled out its 'Under New Ownership' marketing campaign to highlight its new owners Tilray Brands.
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