Heineken revamps Star Retailer scheme
Drinks giant Heineken UK has revamped its loyalty programme Star Retailer with a new participation and rewards framework for convenience retailers.
VK gets summer ready with new Lemon & Lime flavour
Ready-to-drink brand VK is set to bring a fresh and zesty flavour to the category for the spring and summer months with its new Lemon & Lime variant.
Peroni shakes up segment with new can format
Premium lager brand Peroni Nastro Azzurro has shaken up the segment with its new 330ml 'stubby' can format in a bid to appeal to more young adult shoppers.
Madrà Excepcional launches Zero alcohol beer
Spanish-style lager brand Madrà Excepcional has entered the low- and no-alcohol market with the launch of its new Madrà Excepcional Zero 0.0% beer.
Sarti Rosa aperitif lands in the UK
Italian aperitif brand Sarti Rosa has made its way to the UK as the Campari Group aims to drive up excitement for the Spritz cocktail market.
Bacardi unveils a new era for Martini vermouth
Spirits giant Bacardi Limited has unveiled a new look and bottle shape for Martini vermouth in a bid to bring more premium credentials to the brand.
DrinksOne announces new partnership with Sake ONO
Authentic and high quality sake brand Sake ONO has made its way to UK shores following a new partnership with DrinksOne Brands.
Smirnoff unveils new Miami Peach vodka flavour
Spirits giant Diageo has unveiled a new flavour for its Smirnoff Vodka range with the new fruity Miami Peach variant in both a bottle and canned RTD.
Scottish Bahamian spiced Rum Cay Rum launches
Premium rum brand Rum Cay Rum has blended together Scotland and the Bahamas to deliver a unique new rum expression to the market.
Murphy’s Irish Stout rolls out new multipacks
Drinks firm Heineken UK is set to deliver a stout addition to retailer sales this St. Patrick's Day with new multipack formats for Murphy's Irish Stout.
Jameson whiskey unveils new tipple in time for St Patrick’s Day
Irish whiskey brand Jameson has unveiled a new whiskey in time for St. Patrick's Day with the launch of its Triple Triple Chestnut Edition.
Isle of Raasay rolls out third cask strength whisky edition
Hebridean distillery Isle of Raasay has introduced the third edition of its Cask Strength series with a 61.6% ABV single malt whisky.
Lidl pokes fun at Harrison Ford ad following whisky win
Discounter stores firm Lidl has marked its latest award win at the World Whisky Awards 2025 with a new tongue-in-cheek ad for the Ben Bracken Single Malt.
Jam Shed expands on Mini Box range with Malbec
Global wine firm Accolade Wines has expanded on the Jam Shed Mini Box range as the Jam Shed Malbec variant joins the format.
Harrison Ford takes star role in Glenmorangie campaign
Hollywood action movie star Harrison Ford has journeyed into the Highlands as part of a new global campaign for Glenmorangie whisky.
Whisky start-up unveils first bottled experimental series
Whisky bottling start-up firm The Tailored Spirits Co. has unveiled its first series of single malt whiskies in a bid to explore the experimental side of whisky.