Whitebox Cocktails introduces three classic serves to range
PREMIUM canned cocktails brand Whitebox Cocktails has rolled out a trio of classic bar serves to its line-up to deliver more authentic options for the off-trade.
Rolling out from 2 November, the Scotland-based brand has introduced its takes on the classic Whiskey Sour, White Russian and Manhattan cocktail serves all in its signature 100ml cans with a minimum of 20% ABV.
The full-strength serves have been made by expert bartenders and produced entirely at Whitebox’s in-house facility to ensure each drink remains true to the original recipe.
The new Ben’s Manhattan offers a rich, spirit-forward cocktail that blends together an American whiskey, sweet vermouth and cocktail bitters to deliver a 26.5% ABV serve on the classic. Each 100ml can comes with an RRP of £5.50.
Meanwhile, the new Full Fat White Russian marks the first canned serve for the cocktail, Whitebox has claimed, and brings together a creamy, coffee-led cocktail made by combining vodka and coffee liqueur with cream. Each 100ml can also comes with an RRP of £5.50.
Rounding out this new trio, Whitebox has also introduced the Lenny’s Whiskey Sour. In homage to the classic American bar serve, the drink combines whiskey, lemon and cocktail bitters within its 100ml can at £5 RRP.
The launches mark the latest addition to the Whitebox range and follows on from the brand’s Mai Thai and Clover Club drinks which hit shelves earlier this year.
Ben Iravani, co-founder of Whitebox Cocktails, said: “As Whitebox grows, we’re continuing to expand the range, but we’re very deliberate about what we add to it. The Manhattan, White Russian and Whiskey Sour are three very different classics, each bringing something new to the portfolio.
“The Manhattan alone has taken four years to bring to market because we wanted to source a whiskey that did the drink justice. That’s how we approach every new cocktail, by taking the time to get the ingredients, strength and balance right.”
