A cheeky campaign
Mischief is the name of the game for the new Jammie Dodgers marketing campaign.
The #WitnessTheMischief campaign will see Burton’s Biscuit Co release a selection of limited-edition packs this month.
Gin set for take off
Edinburgh Gin is ready to take flight, thanks to a new airline partnership.
Toast to Ukraine
UKRAINE’S most popular beer is now available in the UK, in a bid to raise funds for humanitarian efforts in the war-torn nation.
Eight-figure investment in ice cream
Anticipation for summer is central to the latest Magnum ice cream marketing blitz.
Oatibix ad sets sail
Oatibix returned to TV screens last month for the first time in a decade.
Wine still winning in the off trade
CONSUMERS have welcomed the end of Covid restrictions with open arms, but retailers now have to make sure they don’t lose out as many customers rediscover the hospitality sector.
Relaxing with a can of cider
MAGNERS cider will help consumers unwind this summer, through the brand’s latest on-pack promotion.
Brew up sales
ENTERTAINMENT is at the heart of the big night in occasion for many consumers, so retailers need to ensure they’re keeping an eye on the calendar.
ABV free pink gin
DIAGEO has expanded its low and no range with the launch of Gordon’s Premium Pink 0.0% Alcohol Free Spirit.
Fruity gins for summer
SUMMER flavours take centre stage for the latest launches from Whitley Neill gin.
Take the bar back home
MANY UK consumers brushed up on their mixology skills over lockdown, leading to a boom in popularity for cocktail serves.
Step into wholesale
BAREFOOT Buttery Chardonnay is now available in the wholesale channel.
Prominent local provenance
BROADLAND Drinks is keeping an eye on the future with a rebrand for Three Mills wine.
Alert to the key trends
THE energy drinks category opportunity was already huge in the convenience channel, but the pandemic has only served to push things further forward.
Next generation Juul launches in the UK
VAPING brand Juul has launched the next evolution of its pod-mod system.
The Juul 2 is available throughout the UK now, with the US firm...
Ready for the summer
THE last two summers have been good for sales of barbecue products in Scottish stores.
