Value on the pack
Starting university can be an expensive prospect at the best of times, but as the cost-of-living crisis bites, this year’s new students will likely be seeking value wherever they can find it.
Strawberry gin forever
In the increasingly busy flavoured gin category, strawberry reigns supreme according to a poll of UK consumers.
Rubicon rides the wave
RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
Hydrating with the heroes
Actiph Water has brought some star power to its packaging through a new superhero team-up.
Beyond the pandemic
The only way appears to be up for soft drinks in Scottish c-stores at the moment, with trends aligning to create fertile soil for sales growth.
Craft focus at the fixture
Retailers that don’t build a dedicated display for craft soft drinks could miss out on a significant growth opportunity, according to challenger brand Soda Folk.
Diet Coke celebrates 40th birthday in style
SUPERMODEL Kate Moss has brought her creative talent to Diet Coke for the launch of a new marketing campaign for the brand.
Cooking with Hamlyns
Porridge brand Hamlyns has teamed up with Scottish cookery writer Liz Ashworth to create cost-effective recipes for consumers.
Celebrating quality food and drink
SCOTLAND Food & Drink has unveiled the shortlist for its Excellence Awards, recognising outstanding producers from across the nation.
The spirit of competition
JTI is on the hunt for the ‘perfect’ Nordic Spirit store, with a prize worth £20,000 up for grabs.
Distinctive papers
Imperial Tobacco has rolled out a new range of limited-edition papers for its Gold Leaf pouches.
Hitting health goals
Pepsico has reformulated three Walkers brands to bring them in line with high fat, sugar and salt (HFSS) guidelines.
Bearing fruit
Kervan Gida UK has expanded its Bebeto range with the release of Just Bears in a hanging bag format.
Fast porridge
Dessert brand Ambrosia has unveiled NPD aimed squarely at time-pressed consumers seeking breakfast on the go.
Raising spirits
Pernod Ricard is inviting consumers to keep the summer alive all year round, through the latest campaign for Malibu.
Two more from Dole
Dole Sunshine Company has added two new variants to its range of fruit cups.
