Binning the plastic
AG Barr has taken its sustainability pledge one step further by announcing all of its consumer multipacks will be packaged in 100% recycled shrink wrap by the end of this year
Passion for fruit
Kopparberg is embracing the taste of the summer and expanding its portfolio with the launch of a new variant, Passionfruit and Orange Cider
Beer is racing ahead
A documentary series which tells the story of The Flying Kestrel – a dilapidated 1930s Riley Kestrel car which was restored to its former glory – is at the heart of Kestrel Beer’s latest marketing campaign
Sweet deals for mothers
Nisa has announced a raft of in store promotions on a range of sweet treats as it gears up for Mother’s Day
Coke gets creative
Coca-Cola has launched a new campaign which focuses on the non-verbal reactions when consumers drink a coke.
Billionaire ice cream
Unilever has expanded its Magnum range with the launch of a new, indulgent flavour available in tub and bar formats.
KP is feeling the heat
Things are heating up for KP Snacks, with the launch of KP Aromatic Thai Chilli Coated Peanuts.
Just the tonic
Britvic branded tonic water has launched in the convenience channel for the first time.
Two fingers of rum
Rum brand Dead Man’s Fingers has extended its range with the roll out of a new 1.75l bottle format across six of its flavoured variants.
A major signing for Snickers
Snickers has joined forces with Liverpool FC manager Jürgen Klopp for a new football-focused marketing campaign.
Chocolate to chew on
Swizzels has added some chocolate to the mix with its latest Drumstick launch.
20s pack for Sterling Leaf Wrappped
JTI has launched its Sterling Dual Capsule Leaf Wrapped in a new 20s format.
Country Choice unveils new FTG brand
COUNTRY Choice has launched a new pizza-to-go brand for the convenience sector.
Flatstone Pizza Co. lets retailers create pizzas using the hand-stretched pizza bases, sauce...
Filshill snaps up Eldorado
GLASGOW-based wholesaler JW Filshill has acquired beer, wine and spirits wholesalers KB Agencies, snapping up Eldorado Tonic Wine in the process.
The tonic wine brand,...
McQueen launches AR experience gins
CALLANDER distillery McQueen has taken gin to another dimension with the launch of a new augmented reality label.
Available across McQueen Gin’s six core...
Easy eating in the morning
Pepsico has expanded its Quaker on-the-go offer with the launch of a new PMP format for the brand’s Porridge to Go range
