New flavour drop for Smirnoff with cherry varient
Diageo has gone back to the fruit bowl for its new Smirnoff variety, Cherry Drop, which launches to the off-trade in February.
Candy comeback for VK mixed pack
Student favourite ready-to-drink brand VK has brought back its Candy Cane flavour for this year’s party season.
Raiders return
The Fridge Raiders range has been expanded with the addition of two new flavours and the return of a festive regular.
Phillip Morris Limited launch revamped IQOS smoke free devices
Phillip Morris Limited has rolled out its latest heat-not-burn product, the revamped IQOS 3 Duo Originals Duo.
Festive Pot Noodle launches for Christmas
Instant hot snack brand Pot Noodle has introduced a new flavour and launched a festive pack for Christmas.
Walker’s Shortbread unveils festive range
Famous Scottish brand Walker’s is urging retailers to get their share of festive shortbread sales by stocking its new-look Christmas range.
Premier Foods adds flavours of Christmas
Leading producer Premier Foods has expanded its range with seasonal limited-edition items across its Bisto, Oxo and Paxo brands.
Nurture Brands takes the natural approach
Vegan confectionery brand Doisy & Dam has joined the Nurture Brands range.
Going soft for holiday sales
Coca-Cola Europacific Partners say soft drinks present a big opportunity to drive growth this festive season.
Experiment expressions from Black Bottle
Distell International has created two new additions to its Black Bottle Alchemy Series; Black Bottle Andean Oak and Black Bottle Smoke & Dagger.
Gluten-free macaroons are on trend for flavour
Gluten-free bakery brand Mrs Crimble’s has launched Caramel Macaroons in a six pack.
Chocolate gifts all wrapped up for Mars Wrigley
Gifting remains the biggest shopper ritual of the festive period and Mars Wrigley says it has pulled out all the stops with its chocolate selection this Christmas.
Consumers go nuts for festive snacks
With the crisps, snacks and nuts category remaining a popular one, KP Snacks reckons upcoming Christmas celebrations will provide ample opportunity to push these sales further.
Get into the spirit for Christmas gift season
Pernod Ricard UK quoted research by Toluna, saying that 60% of shoppers will give alcohol as a gift this Christmas despite current economic pressures.
Adding soft drinks to the mix
Soft drinks play a key role during the festive season, with the category set to drive sales for retailers across the period.
Off-trade Christmas crowd-pleasers
Off-sales experts at Pernod Ricard are predicting the biggest Christmas ever as friends get back together for a festive football season.
